# Personalized Frozen Wines Cupcake Vineyards is Sharing 'The Frozie' Featuring Selfies at Coachella By Laura McQuarrie | Published 2019-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-wine References: [businesswire](https://www.businesswire.com/news/home/20190402005217/en) & [cupcakevineyards](http://www.cupcakevineyards.com) [Cupcake Vineyards](https://www.trendhunter.com/trends/love-is-wine) is the official 2019 wine sponsor of this year's Coachella Valley Music and Arts Festival and it will be sharing The Frozie—a personalized frozen wine drink—at the event. At the festival, Cupcake Vineyards will be the [first-ever beverage in a can](https://www.trendhunter.com/trends/19-crimes-canned-wines) available at Coachella, making it easy for event-goers to enjoy the conveniently packaged wine, which is portable, shareable and unbreakable. To help people cool off in between sets, Cupcake Vineyards will be sharing The Frozie as an "edible selfie" treat. On-site, festival attendees will be able to pose with an interactive, oversized wine glass and have their likeness printed on the whipped foam that tops their frozen wine drink in either a [Rosé](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) Frozie or Sauvignon Blanc Bellini Frozie flavor. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Frozen Wine Drinks:** Cupcake Vineyards is showing the market how personalized frozen wine drinks can be a unique offering for events and gatherings. - **Interactive Brand Activations:** Cupcake Vineyards shows a way for brands to create interactive brand activations that engage consumers in a unique way. - **Convenient Packaging:** Cupcake Vineyards demonstrates how offering a product in convenient packaging can disrupt the beverage industry. ### Sectors Adopting This - **Alcoholic Beverages:** Alcoholic beverage companies can take note of Cupcake Vineyards' unique approach and further develop products that cater to consumer experiences. - **Event Planning:** Event planning companies can learn from Cupcake Vineyards' offering and create personalized offerings for events and gatherings. - **Packaging:** Packaging companies can explore innovative packaging solutions, like Cupcake Vineyards' cans, that cater to consumer needs for convenience and portability. ## Related on Trend Hunter - [Juicy Sessionable Wines](https://www.trendhunter.com/trends/moscato-based-wine.md) - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md)