# Frozen Food Subscriptions Mosaic Delivers Frozen Vegetarian Food Directly to Consumers By Laura McQuarrie | Published 2019-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-vegetarian-food References: [psfk](https://www.psfk.com/2019/05/interview-mosaic-dtc-frozen-food-startup.html) & [mosaicfoods](https://www.mosaicfoods.com/) Frozen food offers an incredibly convenient way for consumers to quickly and easily whip up a meal and [Mosaic](https://www.trendhunter.com/trends/plantcentric-meal-delivery) is a direct-to-consumer start-up that aims to change the way people shop for [frozen vegetarian food](https://www.trendhunter.com/trends/quorn-frozen-products). The all-vegetarian brand offers nourishing meals like the Greek Jackfruit Bowl and the Peanut Tofu Bowl through a [subscription service](https://www.trendhunter.com/trends/fresh-meal-plan). The brand's meals are packed with ingredients that are natural, healthy and not artificial. As Mosaic notes, "Unlike typical frozen food, our ingredients are roasted, sauteed, and seasoned in a real kitchen, and we give you portion sizes that are made to satisfy." While the majority of frozen food was once packed with artificial ingredients and preservatives, a range of brands have changed this by offering freshness-focused snacks and meals that are in line with consumers' clean eating preferences. As people now see frozen foods in a different light, they are once again becoming more open to having them on hand in the home. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fresh Ingredients:** Disruptive innovation opportunity: Develop frozen food products that use fresh, natural ingredients to appeal to health-conscious consumers. - **Subscription Services:** Disruptive innovation opportunity: Create subscription-based models for frozen food delivery to provide convenience and ensure regular purchases from customers. - **Clean Eating:** Disruptive innovation opportunity: Develop frozen food options that align with consumers' clean eating preferences, offering healthier alternatives to traditionally processed frozen meals. ### Sectors Adopting This - **Frozen Food:** Disruptive innovation opportunity: Incorporate cutting-edge freezing technologies and packaging techniques to extend shelf life and preserve nutritional value in frozen food products. - **Direct-to-consumer:** Disruptive innovation opportunity: Design seamless digital platforms for direct-to-consumer frozen food brands to enhance the shopping experience and improve customer engagement. - **Health Food:** Disruptive innovation opportunity: Combine frozen food innovation with health food trends to create nutritious and convenient frozen meal options for health-conscious consumers. ## Related on Trend Hunter - [Plant-Centric Meal Delivery Services](https://www.trendhunter.com/trends/plantcentric-meal-delivery.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Frozen Falafel Bowls](https://www.trendhunter.com/trends/frozen-falafel-bowls.md) - [Frozen Onigiri Snacks](https://www.trendhunter.com/trends/plant-based-onigiri.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [Frozen Indian-Style Snack Foods](https://www.trendhunter.com/trends/frozen-street-snacks.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md)