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# Frozen Smoothie Bowls
Wholey's Smoothie Bowls Create Fast, Nutritious Breakfasts & Snacks

By Laura McQuarrie | Published 2020-12-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-smoothie-bowls
References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/five-plant-based-desserts-launching-for-veganuary-2021/651520.article) & [wholey.de](https://www.wholey.de/smoothie-bowls/)

In January, Wholey will be introducing its [frozen smoothie bowls](https://www.trendhunter.com/trends/tropic-bowl-menu) to consumers in the UK, sharing quick and easy solutions for mornings, mid-day snacks and even [clean desserts](https://www.trendhunter.com/trends/ice-dream-bowls). The bowls are available in varieties like Ocean, Açaí, Tropical and Dragon Fruit, which are entirely plant-based and quick to prepare. Taking a smoothie bowl from the freezer the blender is simple, as the ready-to-blend ingredients only need to be enhanced with a splash of liquid to get them combined.

For those who love the freshness of drinks from a smoothie bar, Wholey offers next-level convenience for those who love to spend more time consuming and less time assembling. Although [superfood smoothie bowls](https://www.trendhunter.com/trends/oola-bowls) are notoriously expensive, these ones offer a cost-friendly way to enjoy great flavors and nutritious benefits at home.

Image Credit: Wholey

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 77% | Activity: 74% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Frozen Smoothie Bowls:** Opportunity: Disrupt the smoothie bowl market by offering frozen, plant-based options that are quick and easy to prepare.
- **Convenient Meal Solutions:** Opportunity: Create fast and nutritious meal options that are easy to assemble, saving consumers time and effort.
- **Cost-friendly Superfoods:** Opportunity: Provide affordable alternatives to expensive superfood products, making them accessible to a wider range of consumers.

### Sectors Adopting This

- **Food Manufacturing:** Opportunity: Innovate in the production of frozen smoothie bowls, focusing on plant-based options and enhanced convenience.
- **Health and Wellness:** Opportunity: Develop and market nutritious meal solutions that can be easily prepared and consumed on-the-go.
- **Superfood Products:** Opportunity: Create cost-friendly superfood options that offer similar health benefits to pricier alternatives.

## Related on Trend Hunter

- [Pre-Topped Smoothie Bowls](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl.md)
- [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md)
- [Functional Smoothie Bowls](https://www.trendhunter.com/trends/functional-smoothie-bowls.md)
- [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md)
- [Exotic Vegan-Friendly Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowl.md)
- [Expansive Smoothie Bowl Ranges](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowls.md)
- [Fruit-Forward Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-1.md)
- [Exotically Flavored Smoothie Bowls](https://www.trendhunter.com/trends/planet-smoothie-bowls.md)
- [Creamy Post-Workout Bowls](https://www.trendhunter.com/trends/coconut-bowls.md)
