# Color-Changing Celebratory Frozen Slushies The Sonic Color Changing Slushes Celebrate Transformers By Michael Hemsworth | Published 2017-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-slushies References: [chewboom](http://www.chewboom.com/2017/05/22/sonic-unveils-new-color-changing-slushes-in-partnership-with-transformers-the-last-knight/) Created as a new line of frozen slushies that celebrate the upcoming release of Transforms: The Last Knight, the Sonic Color Changing Slushes are a deliciously branded way to gear up for the new film. The Sonic Color Changing Slushes come in three different flavors including Megatron, Optimus Prime and Bumblebee that all boast a changing flavor and color. The Megatron option has a clear slush that has been topped with grape, while the Optimus Prime one has [cherry slush and blue raspberry](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry) on top and the Bumblebee variety has orange with grape. As the frozen slushies are drank, the [color and flavor will change](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection) as they flavors intermix together. The Sonic Color Changing Slushes are set to be available for a limited-time only at participating locations, while the Transformers: The Last Knight film is set to hit theaters on June 21. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Frozen Slushies:** Disruptive innovation opportunity: Develop new color-changing food and beverage products for branding and promotional campaigns. - **Branded Food and Beverage:** Disruptive innovation opportunity: Create unique branded food and beverage items tied to popular movies or events. - **Limited-time Menu Offerings:** Disruptive innovation opportunity: Introduce limited-time menu offerings to create a sense of urgency and boost sales. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Experiment with new flavors, colors, and presentation to differentiate and attract customers. - **Entertainment:** Disruptive innovation opportunity: Collaborate with movie studios or entertainment brands to create unique, themed experiences. - **Retail and Promotions:** Disruptive innovation opportunity: Partner with retailers to offer exclusive, limited-edition products that drive customer engagement. ## Related on Trend Hunter - [Drive-In Chains Drink Expansions](https://www.trendhunter.com/trends/flavorista-favorites.md) - [Tropically-Flavored QSR Slush Drinks](https://www.trendhunter.com/trends/sonic-slush.md) - [Movie-Themed Frozen Refreshments](https://www.trendhunter.com/trends/trollsinspired-icee-flavors.md) - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Chromatic Summertime Slushies](https://www.trendhunter.com/trends/poolside-punch-twisty-misty-slush.md) - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md) - [Exclusive Music Festival Slushies](https://www.trendhunter.com/trends/sonic-slush-flavors.md)