# Frozen Seafood Alternatives Happiee's Product Range Includes Shrimp, Squid & Calamari Alternatives By Rahul Kalvapalle | Published 2023-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-seafood-alternatives References: [theplantbasemag](https://www.theplantbasemag.com/news/happiee-introduces-plant-based-seafood-range-in-uk/) & [happiee](https://happiee.com/)  [Happiee](https://www.trendhunter.com/trends/happiee), a company that specializes in creating delicious and nutritious meat and seafood alternatives made from entirely plant-based ingredients, is well and truly entering the British market with the introduction of a trio of frozen seafood alternatives that combine delicious taste with an authentic texture whilst being completely free of seafood. Happiee's range of frozen seafood alternatives include the 'Squidee,' 'Calamariee' and 'Shrimpee' boxes, each of which is available in breaded and plain formats. Offered in a frozen format, these seafood alternatives can be cooked in the air fryer, pan or oven, with the breaded versions offering a delectably crispy and tasty snacking experience. Available in 180-gram packages for a price of around $3.75 apiece, these frozen seafood alternatives are ideal not only for vegans and vegetarians but also for the growing legions of flexitarians who want to explore and increasingly embrace [meat-free and seafood-free alternatives](https://www.trendhunter.com/trends/plantbased-fish-product) to their typical favorites. Image Credit: Happiee ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 11% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Seafood Alternatives:** The introduction of frozen plant-based seafood alternatives presents an opportunity for meat and seafood companies to tap into the growing demand for vegan and vegetarian options. - **Convenient Frozen Snacks:** The availability of frozen seafood alternatives in breaded formats offers a convenient and crispy snack option for health-conscious consumers. - **Flexitarian Lifestyle:** The rise of flexitarianism is creating a market for seafood-free alternatives, providing an opportunity for food companies to cater to the needs of consumers looking to reduce their meat and seafood consumption. ### Where This Applies - **Food Manufacturing:** Food manufacturers can consider diversifying their product lines by incorporating plant-based seafood alternatives to meet the demand of vegan, vegetarian, and flexitarian consumers. - **Frozen Food:** The frozen food industry can capitalize on the popularity of plant-based alternatives by offering a range of convenient frozen seafood options for consumers looking for healthier and sustainable choices. - **Snack Foods:** Snack food companies can explore the potential of plant-based seafood alternatives as a new category of snacks that cater to the growing demand for plant-based and sustainable options. ## Related on Trend Hunter - [Plant-Based Squid Appetizers](https://www.trendhunter.com/trends/plant-based-squid.md) - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Plant-Based Seafood Brands](https://www.trendhunter.com/trends/boldly-plant-based-seafood.md) - [Plant-Powered Calamari Steaks](https://www.trendhunter.com/trends/calamari-steaks.md) - [Crispy Coconut Shrimp Alternatives](https://www.trendhunter.com/trends/crispy-coconut-shrimpz.md) - [Plant-Based Shrimp Alternatives](https://www.trendhunter.com/trends/beleaf-plant-based-shrimp.md) - [Plant-Based Seafood Alternatives](https://www.trendhunter.com/trends/plant-based-fish-dishes.md) - [Fish-Free Calamari Fries](https://www.trendhunter.com/trends/calamari-fries.md) - [Canned Seafood Alternatives](https://www.trendhunter.com/trends/fish-peas.md)