# Frozen Root Beer Floats Barq's Frozen Root Beer & Vanilla Ice Cream Float Tubes are Summer-Ready By Katherine Pendrill | Published 2019-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-root-beer References: [delish](https://www.delish.com/food/a27129470/barqs-frozen-root-beer-vanilla-ice-cream-float/) [Barq's](https://www.trendhunter.com/trends/soda-shakes) is giving consumers a new way to enjoy a nostalgic childhood treat with it's Frozen Root Beer & Vanilla Ice Cream Float Tubes. Root beer floats are a classic childhood treat that involved putting scoops of vanilla ice cream into bubbly foamy root beer. Now the treat is available on demand in the form of Barq's Frozen Root Beer & Vanilla Ice Cream Float Tubes. These clever [squeeze-up tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) each contain the perfect swirl of Barq's classic root beer and creamy vanilla ice cream. The result is a summer treat that's as mess-free as a freezie, but as indulgent as an ice cream cone. With the resurgence of many [classic childhood snacks](https://www.trendhunter.com/trends/root-beer-float-pieces), Barq's has found a clever way to repackage an iconic treat. Image Credit: *Barq's.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Revival of Classic Snacks:** Barq's has capitalized on the trend of reviving classic childhood snacks by repackaging the iconic root beer float into a mess-free, on-demand form. - **Convenient Treats:** The Frozen Root Beer & Vanilla Ice Cream Float Tubes offer a convenient way for consumers to enjoy a refreshing summer treat. - **Novelty Packaging:** The squeeze-up tubes provide a unique and playful packaging format that appeals to both adults and children alike. ### Industries Being Reshaped - **Food and Beverage:** The Frozen Root Beer & Vanilla Ice Cream Float Tubes introduce a new product in the food and beverage industry that targets nostalgic consumers. - **Packaging:** The packaging design of the squeeze-up tubes presents an opportunity for packaging companies to create playful and novel packaging formats for food products. - **Retail:** Retailers can leverage the trend of classic snack revivals by stocking and promoting innovative products like the Frozen Root Beer & Vanilla Ice Cream Float Tubes. ## Related on Trend Hunter - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Frosty Root Beer Beverages](https://www.trendhunter.com/trends/culvers-root-beer.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Soda-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/cold-stone-creamery-root-beer-ice-cream.md) - [Root Beer Float Ice Creams](https://www.trendhunter.com/trends/aw-root-beer-float-ice-cream.md) - [Icy Frozen QSR Drinks](https://www.trendhunter.com/trends/aw-frozen-root-beer.md) - [Soda-Infused Ice Creams](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream.md) - [Ice Cream-Inspired Sodas](https://www.trendhunter.com/trends/mug-root-beer-floats-vanilla-howler.md)