# Fruity Energy Drink Slushies The Harvey's Frozen Red Bull Red Edition Watermelon is Summery By Michael Hemsworth | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon References: [canadify](https://canadify.com/2022/05/16/harveys-adds-new-frozen-red-bull-watermelon-flavour/) & [harveys](https://www.harveys.ca/en.html)  The [Harvey's](https://www.trendhunter.com/trends/frozen-juneberry-red-bull) Frozen Red Bull Red Edition Watermelon is the latest addition to the brand's [frozen beverage lineup](https://www.trendhunter.com/trends/celsius-essentials-flavors) for patrons to pick up during the warm weather months. The beverage features the signature flavor of the namesake Red Bull energy drink to give it a decidedly summery profile for consumers to enjoy. The drink flavor will be available alongside the existing varieties, which include Lemonade, Blue Raspberry, Cherry and Peach. The beverage is perfect for enjoyment on its own or with a meal. The Harvey's Frozen Red Bull Red Edition Watermelon speaks to continued popularity of energy drink alternatives as consumers seek out familiar flavors in new formats. The drink is available at the [QSR](https://www.trendhunter.com/trends/tims-boost-energy-infusion) brand's participating locations across Canada, but will only be around for a limited time. Image Credit: Harvey’s ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Frozen Beverage Lineup Expansion:** Expanding frozen beverage offerings with unique flavors can improve sales and capitalize on seasonal themes. - **Energy Drinks in New Formats:** Adding signature energy drink flavors to icy, summery beverages introduces variety for existing customers and potentially attracts new ones. - **Limited Time Offerings:** Offering limited time drinks encourages consumers to try new flavors and creates a sense of urgency in their purchasing decisions. ### Where This Applies - **Fast Food:** Introducing new and innovative frozen beverage options can attract customers and differentiate an establishment in a highly competitive industry. - **Beverage:** Experimenting with flavor combinations can lead to unique and sought-after drinks that can stand out in a crowded market. - **Hospitality:** Partnering with established beverage brands to create exclusive and trending drink offerings can elevate a hospitality business' menu and customer experience. ## Related on Trend Hunter - [Juneberry-Flavored Energy Drinks](https://www.trendhunter.com/trends/frozen-juneberry-red-bull.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Energy-Infused Apricot Slushies](https://www.trendhunter.com/trends/red-bull-summer-edition-strawberry-apricot-slush.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-white-peach.md) - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Fan-Favorite Energy Drinks](https://www.trendhunter.com/trends/red-bull-peach.md) - [Apricot Berry Energy Drinks](https://www.trendhunter.com/trends/red-bull-apricotstrawberry-summer-edition.md) - [Forest Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition-sugarfree.md) - [Vanilla-Berry Energy Drinks](https://www.trendhunter.com/trends/iced-vanilla-berry.md)