# Retro Popsicle Branding Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity By Jana Pijak | Published 2015-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-pops References: [thedieline](http://www.thedieline.com/blog/2015/9/2/dr-feelgood-frozen-pops) & [drfeelgood.co.nz](http://www.drfeelgood.co.nz/) The brand identity for Dr. Feelgood Frozen Pops references the packaging and typography that is often synonymous with retro confections. Resembling something out of a 50s era candy store, these [frozen treats](https://www.trendhunter.com/trends/hydroice) are not only elegantly packaged but come in a myriad of delicious flavors. These signature flavors include 'Chocoholic Cacao & Cream,' 'Salted Caramel & Apple' and even 'Lemon Manuka Honey & Ginger' among other tasty creations. In addition to its [retro typography](https://www.trendhunter.com/trends/shes-thirsty-retro-pop) and logos, this collection of Dr. Feelgood Frozen Pops is also incredibly delicious -- highlighting flavors that are both old-fashioned and exotic. This company's illustrated elements and signage give it a [retro and authentic feel](https://www.trendhunter.com/trends/time-travel-travel-agency) while its shop interior follows a consistent branding identity that is just as much of an homage to the past. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Retro Branding Revival:** Businesses can consider incorporating vintage branding elements to evoke feelings of nostalgia and authenticity. - **Exotic Flavor Innovation:** Companies can experiment with unusual flavor combinations to intrigue and satisfy consumers. - **Consistent Branding Experience:** Brands can ensure a consistent identity across all touchpoints to establish a strong brand image. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage retro branding to create a unique customer experience. - **Retail:** The retail industry can use vintage packaging to differentiate from competitors and stand out on shelves. - **Hospitality:** The hospitality industry can incorporate exotic flavors into their menus to offer unique dining experiences. ## Related on Trend Hunter - [Nostalgic Frozen Desserts](https://www.trendhunter.com/trends/dr-bombay-ice-cream.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Popsicle-Flavored Toothpastes](https://www.trendhunter.com/trends/ice-pop-toothpaste.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Frozen Fruity Lollies](https://www.trendhunter.com/trends/frollies.md) - [Frozen Tea Brand Treats](https://www.trendhunter.com/trends/lipton-pops-of-sunshine.md) - [Three-in-One Frozen Treats](https://www.trendhunter.com/trends/goodpop-neapolitan-pops.md)