# Frozen Plant-Based Meat Products The THIS Frozen Plant-Based Meat Range is Arriving at Sainsbury's By Michael Hemsworth | Published 2022-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-plantbased-meat References: [foodbev](https://www.foodbev.com/news/this-launches-frozen-plant-based-range-in-sainsburys/) & [this.co](https://this.co)  The THIS frozen plant-based meat range is a new offering from the UK-based company to accelerate convenience for consumers looking to enjoy meat-free meals at leisure. The products include the This Isn't Pork Sausages, This Isn't Chicken Tenders and This Isn't Chicken Nuggets, which are each frozen and crafted with a blend of soy and pea protein. Priced between £2.75 and £3, the products are arriving at Sainsbury's locations in recyclable cardboard packaging. Co-Founder Andy Shovel commented on the new THIS frozen plant-based meat range saying, "The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them, it felt like a no-brainer to launch our own frozen range. Plant-based products like ours can help provide a long-term boom for frozen food.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Plant-based Meat:** The growing trend towards plant-based proteins as meat substitutes creates an opportunity for companies to develop innovative frozen products and expand their convenience offerings. - **Alternative Protein Sources:** The increasing demand for meat-free options creates an opportunity for companies to explore alternative protein sources, such as soy and pea protein, and further innovate in the frozen food industry. - **Sustainable Packaging:** The transition towards recyclable and sustainable packaging creates an opportunity for companies to differentiate themselves in the frozen food industry and appeal to eco-conscious consumers. ### Sectors Adopting This - **Plant-based Food Industry:** The growth of the plant-based food industry provides an opportunity for companies to develop new and innovative frozen plant-based meat products that cater to different dietary lifestyles and preferences. - **Frozen Food Industry:** The trend towards frozen plant-based meat products presents an opportunity for companies to expand their offerings and capitalize on convenience-driven consumers who seek quick and easy meal solutions. - **Packaging Industry:** The shift towards sustainable packaging in the food industry creates an opportunity for companies to develop new materials and technologies that reduce waste and cater to eco-conscious consumers. ## Related on Trend Hunter - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Convenient Plant-Based Food Ranges](https://www.trendhunter.com/trends/this-foodtogo-range.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Collaboration Plant-Based Raviolis](https://www.trendhunter.com/trends/dellugo-this.md)