# Savory Microwaveable Frozen Pies The New Holland's Micro Pies Have a Fresh-Baked Taste By Michael Hemsworth | Published 2017-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-pies References: [foodbev](http://www.foodbev.com/news/hollands-launches-range-of-pies-that-go-from-freezer-to-microwave/) The [Holland's](https://www.trendhunter.com/trends/plants-flowers-foundation-holland) Micro Pies are a new line of frozen pies from the brand that are intended to offer a fresh-baked taste that doesn't require an oven to prepare them. Set to launch at [Tesco](https://www.trendhunter.com/trends/pukka-cheeseburger-pie) stores, the Holland's Micro Pies are prepared by heating them in the microwave in order to create a savory meal in just a matter of minutes. The frozen pies come in two flavor options including Chicken, Leek & Bacon as well as Steak & Ale to offer a lighter and a heartier option with the potential for new flavors to come onto the market in the near future. The Holland's Micro Pies are crafted with a [golden shortcrust pastry](https://www.trendhunter.com/trends/ginsters-pockets) that is crispy and buttery for quick enjoyment without having to turn on the oven. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory Microwaveable Frozen Pies:** Opportunity for creating innovative, convenient and quick savory frozen pie options for busy consumers. - **Fresh-baked Taste:** Opportunity to develop frozen food products that replicate the taste and texture of freshly baked goods. - **Convenient Microwaveable Meals:** Opportunity to create a range of microwaveable meals that provide a satisfying and delicious dining experience in minutes. ### Where This Applies - **Frozen Food Industry:** Innovation potential in the frozen food industry to meet the changing needs of consumers for quick and easy meal options. - **Convenience Food Industry:** Opportunity for disruptive innovation in the convenience food industry by creating tastier and more satisfying microwaveable meal options. - **Pastry and Baking Industry:** Potential for innovation in the pastry and baking industry to develop frozen pastry products that maintain their texture and taste after heating in the microwave. ## Related on Trend Hunter - [Frozen Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-pies-family-favourite.md) - [Comfort Food Frozen Pies](https://www.trendhunter.com/trends/new-pukka-pies.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Ready-to-Bake Frozen Pies](https://www.trendhunter.com/trends/higgidy-frozen-range.md) - [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md) - [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md) - [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md) - [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md) - [Savory Prepackaged Pie Slices](https://www.trendhunter.com/trends/higgidy-slices.md)