# Flavorful Frozen Pasta Products These Napolina Products are Available in the UK By Michael Hemsworth | Published 2020-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-pasta-products References: [foodbev](https://www.foodbev.com/news/napolina-enters-new-category-with-frozen-pasta-and-sauces/) & [napolina](http://www.napolina.com) These [Napolina](https://www.trendhunter.com/trends/napolina-oils) frozen pasta products have been launched by the Italian cooking brand as a range of simple meal solutions for consumers seeking out high-quality foods that can be prepared with minimal effort. The product range consists of 10 products in total including both pastas and sauces, which are conveniently portioned to make them as easy as possible to prepare for single meals. The products are meant to be quickly heated for a meal in minutes to make them ideal for mid-week consumption. Commercial Director for Napolina Neil Brownbill spoke on the new Napolina frozen pasta products saying, "This is our first move into non-ambient territory and it’s driven by our continued innovation within Italian, as well as our longer-term ambition to further expand our range into the chilled category. The new [frozen pasta range](https://www.trendhunter.com/trends/stuffed-frozen-pasta) gives consumers the opportunity to create [convenient, authentic Italian cuisine](https://www.trendhunter.com/trends/pasta-night) as part of a home-cooking experience. With a wide range of products, consumers can create a number of varied recipes that suit the whole family.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Meal Solutions:** Napolina's frozen pasta products provide consumers with easy and quick meal solutions that fit well with today's busy lifestyle. - **Product Portioning:** The products are portioned to make them as easy as possible to prepare for single meals, a trend that could be adopted by other food companies. - **Expansion to New Categories:** Napolina's move from ambient to non-ambient territory with their new product range is a disruptive innovation opportunity for Italian food brands to expand their range and reach new customers. ### Industries Being Reshaped - **Food:** The food industry could adopt the trend of portioning products for easy preparation and convenience. - **Frozen Foods:** Napolina's frozen pasta products are disrupting the frozen food industry by offering high-quality authentic Italian cuisine as part of a home-cooking experience. - **Italian Cuisine:** The trend of expanding product range to new categories could be leveraged by other Italian food brands to expand their reach and enter new markets. ## Related on Trend Hunter - [At-Home Italian Cooking Tomatoes](https://www.trendhunter.com/trends/napolina-polpa-crushed-tomatoes.md) - [Restaurant-Quality Frozen Pizza Products](https://www.trendhunter.com/trends/pizzaexpress-frozen-products.md) - [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md) - [Instant Pasta Snack Pots](https://www.trendhunter.com/trends/pasta-nostra.md) - [Ready-to-Prepare Italian Meals](https://www.trendhunter.com/trends/frozen-ready-meal-range.md) - [Fresh Private Label Pastas](https://www.trendhunter.com/trends/italian-recipe-pastas.md) - [Rapid-Cook Pasta Meals](https://www.trendhunter.com/trends/instant-pasta-noodles.md) - [Frozen Italian Restaurant Meals](https://www.trendhunter.com/trends/bertolli-frozen-skillet-meals.md) - [Flavored Italian Olive Oils](https://www.trendhunter.com/trends/napolina-oils.md)