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# Authentic Frozen Parathas
Taj Foods Offers Indian Bread with Homemade and Stuffed Options

By Kalin Ned | Published 2019-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-paratha
References: [tajfoods](http://www.tajfoods.com/products/breads)

Taj Foods' frozen parathas are available to audiences in a variety of authentic flavors. There are a few options that are affordable, easy-to-make and sure to delight the taste buds of [Indian food lovers](https://www.trendhunter.com/trends/prepared-indian-meals). For example, the crowd-favorite Muli Paratha boasts a stuffing consisting of radishes and spices while featuring a whole meal flour base.

Other Taj Foods parathas include a product that boasts a blend of potatoes and spices, one that is prepared with [mixed vegetables and spices](https://www.trendhunter.com/trends/readytoeat-meals), as well as more traditional and non-stuffed onion bread and original options which offer a milder flavor profile.

Each of the frozen parathas come in packs of four and are quick and easy to prepare without sacrificing authenticity and great taste.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 23% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Frozen-paratha-flavors:** There's an opportunity to develop new and unexpected flavors to expand Taj Foods' frozen paratha line.
- **Healthy-frozen-parathas:** Taj Foods could tap into growing demand for healthier frozen meal options by creating a line of organic or gluten-free frozen parathas.
- **Plant-based-frozen-parathas:** Vegetarian and vegan consumers represent a growing market for frozen foods. Taj Foods could create plant-based frozen parathas to tap into this trend.

### Industries Being Reshaped

- **Frozen-food-industry:** Taj Foods could expand its line to include a variety of frozen products, such as curries or other Indian dishes, to compete with other frozen food companies.
- **Health-food-industry:** By creating a line of organic or gluten-free frozen parathas, Taj Foods could tap into the growing demand for healthy frozen food options.
- **Vegetarian-food-industry:** Creating a line of plant-based frozen parathas would allow Taj Foods to compete in the vegetarian and vegan food market, which is growing rapidly due to increased consumer interest in health and sustainability.

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