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# Frozen Toaster Pancakes
Frenzel's Frozen Pancakes Can Be Made Quickly in the Toaster

By Laura McQuarrie | Published 2016-02-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-pancakes
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/products/view/product_id:23741/cat:26418) & [frenzel-tk.de](http://www.frenzel-tk.de/tiefkuehl-produkte/pancakes/)

Frozen pancakes are most often warmed in the microwave, but these Toast-Up Pancakes borrow more inspiration from frozen waffles that are commonly made in the toaster oven.

Just like a piece of toast, a single pancake can be inserted into a toaster and prepared in about three minutes. Rather than making a fresh batch of pancakes from scratch, these toaster-ready pancakes provide a quick way for consumers to whip up a few pancakes at a time for a single serving. In addition to offering a fast breakfast option, it's suggested that these Frenzel pancakes also make flavorful snacks.

In addition to the American original flavor, these Toast-Up Pancakes are also offered in [chocolate and apple flavors](https://www.trendhunter.com/trends/choc-chips-pancakes) that can also be made in the toaster.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 21% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Toaster-ready Foods:** Creating more foods that can be prepared quickly and conveniently in a toaster oven opens up opportunities for innovative, time-saving meal options.
- **Single Serving Convenience:** Developing products that cater to the growing demand for single serving options provides a disruptive innovation opportunity in the food industry.
- **Alternative Frozen Breakfasts:** Exploring new flavors and formats for frozen breakfast items allows for disruptive innovation in the frozen food market, appealing to a wider range of consumer preferences.

### Where This Applies

- **Frozen Food:** The frozen food industry can capitalize on the demand for quick and convenient breakfast options by creating more toaster-friendly products.
- **Convenience Food:** The convenience food industry can leverage the trend of single serving convenience by introducing innovative, ready-to-eat options for busy consumers.
- **Toaster Appliance:** The toaster appliance industry can benefit from the emergence of toaster-ready foods by developing advanced toasters that can accommodate a wider variety of food items.

## Related on Trend Hunter

- [Miniature Frozen Pancakes](https://www.trendhunter.com/trends/hungry-jack-frozen-pancakes.md)
- [Grab-and-Go Waffle Packets](https://www.trendhunter.com/trends/liegestyle-waffles.md)
- [Heat-and-Eat French Toast Slices](https://www.trendhunter.com/trends/brioche-french-toast.md)
- [Cinnamon Toast-Infused Pancakes](https://www.trendhunter.com/trends/cinnamon-toast-pancakes.md)
- [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md)
- [Frozen Protein-Rich Pancakes](https://www.trendhunter.com/trends/frozen-protein-pancakes.md)
- [Microwavable Mini Pancakes](https://www.trendhunter.com/trends/organic-silver-dollar-pancakes.md)
- [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md)
- [Snackable Pancake Bites](https://www.trendhunter.com/trends/bite-sized-pancakes.md)
