# Frozen Moment Ad Films 'Carousel' by Adam Berg for Phillips By TrendHead | Published 2009-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-moment-ad-films-carousel-by-adam-berg-for-phillips References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/04/philips-carousel/) & [funkadelicadvertising.blogspot](http://funkadelicadvertising.blogspot.com/2009/04/philips-carousel-short-film-cinema-219.html) This is a killer short film depicting [a fierce robbery scene](https://www.trendhunter.com/trends/sandy-hook-promise) with criminals wearing clown masks in the middle of a shootout with the police in a frozen moment. The camera makes a carousel tour in slow motion around the scene--bullets midair and all--shot as an ad campaign to promote the new [Philips](https://www.trendhunter.com/trends/the-pain-payback) Cinema 21:9 LCD TV. This brilliant [advertising film](https://www.trendhunter.com/trends/heart-of-joy) only lasts 2 minutes and 19 seconds and is entitled, 'Carousel.' It is directed by Adam Berg, and is well worth watching to the end. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Frozen Moment Ad Films:** Opportunity for advertisers to create captivating and attention-grabbing ad campaigns through frozen moment storytelling. - **Slow Motion Cinematography:** Potential for incorporating slow-motion techniques in film and advertising to enhance visual storytelling. - **Interactive Advertising:** Opportunity to engage audiences through innovative and interactive advertising experiences. ### Who This Affects Most - **Film and Entertainment:** Disruptive innovation opportunity for filmmakers and production companies to explore new techniques and formats in storytelling. - **Consumer Electronics:** Potential for consumer electronics companies to showcase the immersive and cinematic capabilities of their products through creative advertising campaigns. - **Marketing and Advertising:** Opportunity for advertisers and marketers to push the boundaries of traditional storytelling methods and create memorable and impactful campaigns. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md)