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# Icy Makeup Tutorials
Kandee Johnson's Frozen Makeup Tutorial Makes a Sophisticated Snow Queen

By Laura McQuarrie | Published 2014-10-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-makeup-tutorial
References: [youtube](https://www.youtube.com/watch?v=EU21SsGttBk&list=UU9TreTE-iXwfwQl72DzDurA) & [facebook](https://www.facebook.com/kandeejohnson/)

Since Disney's Frozen has been such a big hit over the last year, this Frozen makeup tutorial from YouTuber Kandee Johnson will undoubtedly be a popular one. Rather than recreating a literal version of the youthful Elsa, Kandee describes her version as a stylish older snow queen.

The essential parts of the all-white makeup look are a pale face, frosty-colored blue eyeshadow, light-colored lips and some plastic accessories that make it look as though your eyebrows have been frozen off. Kandee also tops off the look with a white wig, which really makes it seem as though she's an ice queen who comes from a cold, frosty world. This would make a fantastic makeup look for Halloween, especially if you want to do a more grown-up take on Disney's Frozen.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 16% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What's Driving This Trend

- **Frozen-inspired Makeup:** Opportunity to create new and unique makeup products and tutorials inspired by popular movies and characters.
- **Frosty Eyeshadow:** Opportunity to market and sell new eyeshadow colors and shades that cater to the trend of frosty and cool-toned makeup.
- **Mature Take on Disney Characters:** Opportunity for businesses to market and sell products that cater to an older and more sophisticated audience looking to incorporate pop culture into their everyday look.

### Who This Affects Most

- **Makeup:** Makeup companies have the potential to create new products and tutorials based on popular movies and characters such as Disney's Frozen.
- **Fashion:** Fashion companies can incorporate the trend of frosty makeup and create clothing or accessory lines that match the icy aesthetic.
- **Entertainment:** Opportunity to market and sell entertainment products, such as makeup tutorials and character-themed costumes, inspired by popular culture trends like Disney's Frozen.

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