# Popsicles With Hidden Prizes Frozen iPods By Camster M | Published 2007-12-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-ipods References: [gizmodo](http://gizmodo.com/gadgets/frozen-ipods/ice-cream-company-giving-away-10000-frozen-ipods-inside-popsicles-333129.php) & [brainstorm9.br](http://www.brainstorm9.com.br/2007/12/11/kibon-congela-10-mil-ipods-na-promocao-palito-premiado/) Brazilian ice-cream manufacturer Kibon has redefined the cool factor in marketing and promotions. After racking their brains to come up with a new way to give away prizes (for decades they'd had prizes printed on the popsicle stick), they came up with a way to put the prize inside the frozen treat. Not so simple when you consider the prizes to be given away: 10,000 iPod Shuffles. Bullet Brazil, the company that came up with the idea, had to find a way to protect the [iPods](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) from humidity, while keeping ice-cream lovers guessing which packages actually hid a prize inside. So they developed a look-alike, feel-alike fake ice-cream – a propsicle, if you will. [Apple](https://www.trendhunter.com/trends/chupa-chups-apple-laces) were initially skeptical, until they saw that the prototype could protect the iPod's circuitry against temperatures of between -4 and -22 degrees Fahrenheit – which is how cold a standard freezer gets. After a never-ending number of tests, Apple were convinced and green-lighted the promotion. Now Kibon's “iPod no Palito” is ready to roll out on December 18, just in time for the Brazilian summer season. Consumers simply buy a [Fruttare popsicle](https://www.trendhunter.com/trends/devoured-campaign) in any of its 10 flavors, and may find an iPod shuffle hidden inside, ready to play. An 800 number and a code are given to the winners, allowing them to claim the manual and the charger. They also get a free popsicle with the package, in the same flavor as the fake one. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Hidden Prize Promotions:** Incorporating hidden prizes into products promotes a sense of excitement and surprise and could attract more customers to purchase the product. - **Protective Packaging for Electronics:** Finding new ways to package electronics in harsh environments, like freezers, can unlock new opportunities for promotions and prizes. - **Prop Products:** Designing look-alike, feel-alike fake products can allow companies to protect their inventory and offer unique promotions to customers. ### Sectors Adopting This - **Ice Cream Manufacturing:** Integrating innovative ideas into promotions and packaging can set companies apart in the competitive ice cream industry. - **Consumer Electronics:** Developing products that can withstand tough environments, like freezers, can expand the possibilities for promotions in the consumer electronics industry. - **Promotions and Marketing:** Creating unique promotions, like hidden prizes inside products, can be an effective way to attract new customers and stand out in the crowded field of promotions and marketing. ## Related on Trend Hunter - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md) - [Gel-Infused Lollipops](https://www.trendhunter.com/trends/chupa-chups-frooze-pop.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Liquid-Filled Candy Ice Pops](https://www.trendhunter.com/trends/rowntrees-ice-lollies.md) - [Lollipop-Themed Frozen Treats](https://www.trendhunter.com/trends/freeze-pop.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Potato-Packed Ice Pops](https://www.trendhunter.com/trends/french-fry-pops.md)