# Portable Ice Cube Packaging 'Gota Ice' Turns Water into Frozen Ice Cubes in Ready-to-Freeze Packs By Laura McQuarrie | Published 2016-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-ice-cube References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/products/view/product_id:21824/cat:26418) & [gotawater](http://www.gotawater.com/) 'Gota Ice' offers a compact solution for making frozen ice cubes without a tray. The packaging features six small trays that are pre-filled with water and sealed to prevent spilling during the transit or freezing process. The entire package of six ice cubes can be added to a freezer as an alternative to using a tray or mold for making ice cubes. Gota Ice offers an alternative to buying a [dedicated portable ice maker](https://www.trendhunter.com/trends/smart-nugget-ice-maker-pro) or investing in a large amount of pre-packaged frozen ice cubes that are sold in stores. As the market for artisan water expands, ice cubes are also becoming more innovative. This includes examples like frozen ice cube products that are oversized, [pre-flavored or infused with ingredients](https://www.trendhunter.com/trends/roxii-supercube) that will pair well with an assortment of chilled beverages. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artisan Water:** Disruptive innovation opportunity: Creating unique frozen ice cube products infused with premium ingredients to enhance the flavor of artisan water. - **Compact Ice Making:** Disruptive innovation opportunity: Developing portable devices or packaging that allow for convenient and mess-free ice cube production, eliminating the need for traditional trays or molds. - **Flavored Ice Cubes:** Disruptive innovation opportunity: Introducing pre-flavored ice cube options with various flavors and infusions for enhancing the taste of chilled beverages or cocktails. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity: Collaborating with ice cube manufacturers to create customized ice cube solutions that enhance the customer experience and complement different types of beverages. - **Packaging:** Disruptive innovation opportunity: Designing innovative packaging solutions that offer efficient and convenient ways to make and store ice cubes, catering to the needs of on-the-go consumers. - **Hospitality:** Disruptive innovation opportunity: Integrating portable ice cube technology into hotels, restaurants, and bars to provide a unique and enhanced experience for customers seeking chilled beverages. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Portable Frozen Treat Makers](https://www.trendhunter.com/trends/frozen-treat1.md) - [Compact Ice Cub Storage Boxes](https://www.trendhunter.com/trends/czwlhg-ice-cube-trays.md) - [Party-Ready Prepackaged Ice Products](https://www.trendhunter.com/trends/the-ice-co-party-ice.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cannabis-Infused Ice Cubes](https://www.trendhunter.com/trends/highdration-kitchen.md) - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md)