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# Frozen Hot Chocolates
Dairy Queen Relaunches its Famous Frozen Hot Chocolate Ahead of the Holidays

By Grace Mahas | Published 2020-11-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-hot-chocolate
References: [fastfoodpost](https://www.fastfoodpost.com/dairy-queen-brings-back-frozen-hot-chocolate/) & [dairyqueen](https://www.dairyqueen.com/ca-en/?gclid=CjwKCAiA4o79BRBvEiwAjteoYEz20WVbWV20AC98LazYG7-SJD6_y9vdS2F7gyGVaupcHa6e02Pd8xoCN4MQAvD_BwE)

Dairy Queen, the popular American quick-serve restaurant, recently relaunched its famous 'Frozen Hot Chocolate' ahead of the holidays. The indulgent beverage features rich cocoa fudge blended with the brand's [iconic soft serve](https://www.trendhunter.com/trends/dairy-queen-1) and topped with whipped cream and a chocolate drizzle.

The delicious Frozen Hot Chocolate is now available to purchase at participating [DQ](https://www.trendhunter.com/trends/white-mocha-shake) retailers nationwide for a limited time. The beverage is available in four sizes including small, medium, large, and extra-large. Although prices may vary upon location, the small is priced at $3.89, the medium at $4.54 the large at $5.19, and the extra large at $8.96.

The frozen new treat is a great festive treat and perfect for fans looking for something indulgent and rich.

Image Credit: Dairy Queen

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 2% | Activity: 28% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Frozen Hot Chocolates:** The relaunch of Dairy Queen's famous Frozen Hot Chocolate highlights the trend of indulgent and decadent beverages for the holiday season.
- **Limited Time Offer:** The availability of the Frozen Hot Chocolate for a limited time promotes the trend of creating exclusivity and urgency to drive sales.
- **Customizable Sizes:** The offering of four different sizes of Frozen Hot Chocolate taps into the trend of personalized and tailored dining experiences.

### Industries Being Reshaped

- **Quick-serve Restaurants:** Quick-serve restaurants can capitalize on the trend of offering indulgent and unique beverage options during the holiday season by introducing their own frozen hot chocolate creations.
- **Confectionery and Dessert Retail:** Confectionery and dessert retailers can explore the trend of limited time offers and seasonal treats by developing their own versions of Frozen Hot Chocolate.
- **Soft Serve Ice Cream:** Soft serve ice cream manufacturers can embrace the trend of customization and personalization by creating mix-ins and toppings specifically designed for frozen hot chocolates.

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