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# Chilled Greek Yogurts
Oikos' Frozen Greek Yogurt Offers a Healthy & Refreshing Summer Treat

By Laura McQuarrie | Published 2014-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-greek-yogurt
References: [brandeating](http://www.brandeating.com/2014/05/news-new-dannon-oikos-greek-frozen-yogurt.html) & [oikosyogurt](http://www.oikosyogurt.com/greek-yogurt/greek-frozen-yogurt/)

With summer coming right around the corner, along with a new line of [Oikos](https://www.trendhunter.com/trends/oikos-pro-highprotein) Frozen Greek Yogurt, it's safe to say that [Dannon](https://www.trendhunter.com/trends/dannon-light-fit-zero-sugar-drinks) is helping Greek yogurt keep its cool as one of the most popular kinds of yogurt at the moment.

The yogurts come in delicious frozen versions from the Oikos line, including flavors like vanilla, chocolate, strawberry, café Latte, black cherry, and the super summery key lime. Greek yogurt in general is seen as a great healthy snack and when frozen, it contains half of the fat of ice cream, with the added benefit of all those good-for-you bacterial cultures, plus six grams of protein in each serving.

As well as feeling better about opting for a small tub of [frozen Greek yogurt](https://www.trendhunter.com/trends/joee-greek-yogurt-frozen-dessert-bar), your wallet will be happy too, since it's not as expensive.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 62% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Frozen Greek Yogurt:** The rise of frozen Greek yogurt presents an opportunity to tap into the growing demand for healthier frozen treats.
- **Healthy Snacking:** The popularity of Greek yogurt as a healthy snack option opens up possibilities for innovative flavor combinations and product offerings.
- **Affordable Alternatives:** The affordability of frozen Greek yogurt provides an avenue for developing cost-effective frozen dessert options for consumers.

### Sectors Adopting This

- **Frozen Desserts:** The frozen yogurt industry can capitalize on the trend of frozen Greek yogurt by expanding their product lines to include more flavor options.
- **Health and Wellness:** The health and wellness industry can embrace frozen Greek yogurt as a nutritious alternative for consumers seeking healthier snack options.
- **Foodservice:** The foodservice industry can incorporate frozen Greek yogurt into their menus as a refreshing and guilt-free dessert option.

## Related on Trend Hunter

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- [Yogurt-Based Gelatos](https://www.trendhunter.com/trends/yogurt-gelato.md)
- [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md)
- [Greek Frozen Yogurts](https://www.trendhunter.com/trends/chara.md)
- [Low-Calorie Greek Yogurts](https://www.trendhunter.com/trends/lowcalorie-greek-yogurts.md)
