# Frozen Granite Cubes Literally Serve Drinks "On the Rocks" By Going Like Sixty | Published 2007-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-granite References: [sippinontherocks](http://www.sippinontherocks.com/) Literally, you can serve guests their drinks "on the rocks." Sippin on the Rocks are highly polished granite cutes imported from Scotland. Place the granite in the freezer for a couple hours and then slip them into a glass and pour the whiskey. It will cool the whiskey without diluting it. The set includes two cubes, the walnut box, and two glasses. **Implications** - To provide consumers with the comfort of smoother alcoholic beverages, designers are incorporating different elements to accentuate the experience. The idea of a good drink elevates social situations, which can be memorable for party goers. These ideas can be adapted to a wide variety of items related to drinking, whether it's [specialty glasses](https://www.trendhunter.com/trends/awaz-glasses) or [ice cubes](https://www.trendhunter.com/trends/thcinfused-ice-cubes). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Specialty Drink Accessories:** Designers are incorporating different elements to accentuate the drinking experience, creating opportunities for specialty accessories like glasses and ice cubes. - **Non-diluting Cooling:** The use of frozen granite cubes for non-diluting cooling of whiskey presents an opportunity for innovation in other areas such as coffee or tea. - **Elevating Social Situations:** Incorporating unique drinking experiences can elevate social situations and create memorable experiences for party goers. ### Who This Affects Most - **Beverage:** The beverage industry can innovate by exploring new non-diluting cooling methods and creating specialty drink accessories. - **Hospitality:** Hospitality businesses can elevate social situations by incorporating unique drinking experiences for their guests. - **Gifts and Collectibles:** Non-diluting cooling methods and specialty drink accessories like frozen granite cubes could be marketed as unique gifts for whiskey enthusiasts and collectors. ## Related on Trend Hunter - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Frozen Whiskey Pops](https://www.trendhunter.com/trends/whiskey-pops.md) - [Bitters-Infused Cocktail Cubes](https://www.trendhunter.com/trends/cocktail-cubes.md)