# Supernatural Spirit Branding Frozen Ghost Vodka Packaging Takes an Eerie Appearance By Amelia Roblin | Published 2011-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-ghost-vodka-packaging References: [lovelypackage](http://lovelypackage.com/frozen-ghost-vodka/) & [levensonandhill](http://www.levensonandhill.com/LH_work.html) That fuzzy surreal feeling that you get when you've had a bit too much to drink has been visually represented in Frozen Ghost Vodka packaging. However, instead of capturing that topsy-turvy spirit of an intoxicated evening, this brand of [alcoholic beverage](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-) aims to embody a more phantom-like facade. Richard Graves, creative director and designer and art director Chuck Paris of Levenson & Hill worked with photographer Butch Hale to produce this [spine-chilling](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) [frosted bottle](https://www.trendhunter.com/trends/vodka-by-saintwoods) which communicates the coolness of its contents and the smoothness of its flavor. A blurry silhouette of a man seems to be trapped within the thick glass of the rectangular vessel, with his mysterious form emphasized by a glowing flush of backlighting. Frozen Ghost Vodka packaging is selling more than a drink by creating an eerie image to etch in consumers' brains. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Phantom Branding:** Creating branding that embodies a ghost-like or ethereal appearance to capture consumer attention. - **Surreal Packaging:** Creating packaging that captures the feeling of a surreal, topsy-turvy spirit to differentiate from traditional packaging designs. - **Backlit Bottle Design:** Incorporating backlighting into bottle designs to create a mysterious or eerie effect and set a brand apart from its competitors. ### Industries Being Reshaped - **Alcohol:** Alcohol companies can capitalize on ghostly branding and surreal packaging designs to create a memorable and unique product that stands out to consumers. - **Photography:** Photographers can explore the use of backlighting to create spooky and atmospheric images that could be used in branding or packaging design. - **Design:** Designers can create unique and immersive branding experiences through the use of unconventional packaging designs and unexpected lighting effects. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Horrifying Paranormal Vodkas](https://www.trendhunter.com/trends/paranormal-reserve.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Horror Franchise Vodka Spirits](https://www.trendhunter.com/trends/ghost-face-vodka.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Colorless Canned Cocktails](https://www.trendhunter.com/trends/ghost-labs.md)