# Co-Branded Drink Activations The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2 By Michael Hemsworth | Published 2024-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-fruit-waters-mobile References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/cawston-press-to-hand-out-free-frozen-fruit-waters-23-07-2024/) & [cawstonpress](https://cawstonpress.com/)  The [Cawston Press Frozen Fruit Waters Mobile](https://www.trendhunter.com/trends/cawston-press-sparkling-water) is making its way to Clapham Common in London to provide consumers with a way to beat the heat with a complimentary refreshment. The activation will see Cawston Press offering free frozen Fruit Waters in Apple & Summer Berries, Apple & Pear, Sunshine Orange and Apple & Mango flavor options. The refreshments are crafted with at least 40% fruit water with natural still water and have no added sugars, sweeteners or preservatives in the mix. The marketing activation is co-branded to celebrate the arrival of Inside Out 2 to theaters in the UK. Senior Brand Manager Milly Tuck spoke on the Cawston Press Frozen Fruit Waters Mobile saying, "The Cawston Press Frozen Fruit Waters Mobile showcases our core brand values whilst celebrating this milestone collaboration with [Disney](https://www.trendhunter.com/trends/radnor-fruits), [Pixar](https://www.trendhunter.com/trends/emotional-support-water-bottle) and Inside Out 2. We are so excited to spread Joy this summer and give back to our customers in true Cawston Press fashion, with No Jiggery Pokery!” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 58% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Marketing Campaigns:** The partnership between Cawston Press and Inside Out 2 exemplifies the potential of leveraging popular media franchises to enhance brand engagement and consumer reach. - **Sugar-free Beverage Options:** Cawston Press's commitment to creating fruit waters with no added sugars, sweeteners, or preservatives aligns with the rising consumer demand for healthier beverage alternatives. - **Mobile Brand Activations:** The deployment of the Frozen Fruit Waters Mobile to public spaces highlights a trend towards experiential marketing, offering direct consumer engagement in innovative ways. ### Where This Applies - **Beverage Industry:** Companies in the beverage industry are increasingly adopting healthier formulations to meet the growing consumer preference for natural and low-sugar drinks. - **Entertainment Industry:** The collaboration with Inside Out 2 signifies the entertainment industry's role in offering new co-branding opportunities that can drive cross-industry marketing efforts. - **Marketing Industry:** Innovative marketing strategies such as mobile brand activations are transforming how brands connect with their audiences, fostering more immersive and memorable consumer experiences. ## Related on Trend Hunter - [Movie-Branded Juice Drinks](https://www.trendhunter.com/trends/radnor-fruits.md) - [Witchy Musical Juice Refreshments](https://www.trendhunter.com/trends/robinsons-wicked.md) - [Celebratory Cartoon Beverage Branding](https://www.trendhunter.com/trends/shinewater-limited-edition-trolls-cans.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md)