# Frozen Fruit Cups Wawona Frozen Foods' Single-Serve Cups are Loaded with Superfruits By Laura McQuarrie | Published 2015-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-fruit-cups References: [fresnofoodexpo](http://www.fresnofoodexpo.com/producers/wawona-frozen-foods) & [wawona](http://wawona.com/products/mixed-fruit/) While it's fairly common to see the contents of a fruit cup snack suspended in a sugary liquid syrup, this [frozen fruit cup](https://www.trendhunter.com/trends/del-monte-freeze-pops) from Wawona Frozen Foods puts a fresh and healthy spin on the idea. The [Superfruit](https://www.trendhunter.com/trends/playa-bowls) Spectrum Blend includes a mix of frozen fruits like peaches, strawberries, honeydew, pineapple and blueberries that have been handpicked and ripened to maturity before being frozen. As well as being a great snack to eat on its own once fully thawed, these individual snack cups provide the perfect portions for adding into other dishes like a breakfast oatmeal in the morning or, [smoothie snack](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl) or a quick and easy dessert. Other fruit blends carried by Wawona Frozen Foods includes the California Gold Blend, the Festival Blend, as well as the 3-Berry and 4-Berry blends. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfruit Spectrum Blend:** Disruptive innovation opportunity: Develop new frozen fruit cup blends with a focus on nutrient-dense superfruits to cater to health-conscious consumers. - **Individual Snack Cups:** Disruptive innovation opportunity: Create environmentally-friendly and biodegradable single-serve cups for frozen fruit snacks to meet the growing demand for sustainable packaging alternatives. - **Versatile Fruit Cup Additions:** Disruptive innovation opportunity: Design frozen fruit cup blends specifically formulated to enhance the flavor and nutritional value of various dishes, such as smoothies, breakfast bowls, and desserts. ### Where This Applies - **Frozen Food:** Disruptive innovation opportunity: Develop new technologies and processes for freezing and packaging frozen fruit cups to extend shelf life and maintain optimal taste and texture. - **Health Food:** Disruptive innovation opportunity: Create marketing strategies and educational campaigns to promote frozen fruit cups as a convenient and nutritious snack option, targeting health-conscious consumers. - **Food Packaging:** Disruptive innovation opportunity: Invent sustainable and eco-friendly packaging materials for frozen fruit cups that reduce waste and environmental impact compared to traditional plastic containers. ## Related on Trend Hunter - [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Tropical Fruit-Only Dessert Cups](https://www.trendhunter.com/trends/dole-fruit-bowls.md) - [Frozen Berry Fruit Pearls](https://www.trendhunter.com/trends/fruit-pearls-triple-berry.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Fruity Freeze-Dried Snacks](https://www.trendhunter.com/trends/infused-fruit-crisps.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md)