# Artisanal Frozen Food Packaging The Merci Chef Frozen Food Products Convey a Handmade Notion By Michael Hemsworth | Published 2016-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-food-product References: [thedieline](http://www.thedieline.com/blog/2016/4/26/merci-chef) & [tatil.br](http://www.tatil.com.br/) Frozen food products are often associated with anything but being fresh, so the new Merci Chef packaging is intended to convey a handmade aesthetic. Designed by Tatil Design, the Merci Chef packaging features a black background as the base and various different shades to correspond to the different product line. [Ingredients are strew across the boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato) to be used as a visual accent and help to correlate the freshness of veggies and herbs to the product inside. The Merci Chef [frozen food products](https://www.trendhunter.com/trends/jane-foodie) are finished with a picture of the final product to help ensure picky eaters know what they're getting. The various fonts used on the packaging draw inspiration from what you might find at a [French restaurant](https://www.trendhunter.com/trends/siesta-co) to perhaps associate the fine foods with restaurant meals. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Packaging:** Creating a handmade aesthetic for packaging of products can enhance perceived freshness and quality of goods. - **Conveying Freshness:** Visual accents and product photography on packaging help create a stronger sense of transparency in food products. - **Restaurant Inspired Packaging:** Drawing inspiration from restaurant design for packaging can create perceived value and fine-dining connotations for food products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of artisanal packaging and conveying freshness through visual design. - **Packaging:** The packaging industry can leverage the trend of restaurant inspired designs to create new, innovative concepts for food products. - **Advertising and Marketing:** The advertising and marketing industry can use the trend of conveying transparency and freshness through packaging to enhance brand perception and customer trust. ## Related on Trend Hunter - [Frozen Home Cooking Ingredients](https://www.trendhunter.com/trends/packd-frozen-ingredients.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Fresh-Frozen Herb Brands](https://www.trendhunter.com/trends/dorot-gardens.md)