# Graphic Frozen Food Aisles Supermarket WM's In-Store Merchandising Features Vivid Hues and Icons By Jana Pijak | Published 2016-08-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-food-aisle References: [pointdesigninc](http://www.pointdesigninc.com/ES/retail/gastronomia/247/) [Supermarket](https://www.trendhunter.com/trends/supermarket-italy) WM is a grocery store that features food iconography signage that is used as a wayfinding tool for its visitors -- while the shop's frozen food aisle boasts a vibrant green partition that signifies freshness, its produce aisle is surrounded by neutral fixtures that allow for the colors of fresh fruit and vegetables to stand out. Located in Makati City, Philippines, the grocery store boasts a sterile and [minimalist decor style](https://www.trendhunter.com/trends/retail-environment) that is elevated with graphic signage, color-coded partitions and block text accents. Additionally, the retail space is bright and airy, directly bringing Supermarket's WM's freshness-focused brand ethos to life. The space is the work of Point Design Inc, an agency specializing in [immersive retail environments](https://www.trendhunter.com/trends/loacker-galaxy). This retail space is open and airy while featuring the right amount of eye-catching design accents that draw consumers in while effectively displaying food products. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Food Iconography Signage:** Using food iconography signage as a wayfinding tool in supermarkets can enhance the shopping experience and improve customer navigation. - **Vibrant Partitions:** Introducing vibrant color-coded partitions in frozen food aisles can create a sense of freshness and visually separate product categories, improving customer engagement. - **Minimalist Decor with Graphic Signage:** Implementing minimalist decor with eye-catching graphic signage can create a visually appealing retail environment that aligns with the brand identity and enhances customer experience. ### Where This Applies - **Supermarket:** Supermarkets can incorporate food iconography signage and vibrant partitions to differentiate themselves, improve customer experience, and create a unique brand identity. - **Retail Design and Merchandising:** Retail design and merchandising agencies can offer their expertise in creating immersive environments that combine minimalist decor with graphic signage, improving customer engagement and sales. - **Wayfinding Solutions:** Companies specializing in wayfinding solutions can develop innovative signage systems using food iconography, improving navigation and enhancing the overall shopping experience in various industries. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Frozen-Only Grocery Stores](https://www.trendhunter.com/trends/mosiac.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md)