# Plant-Based Frozen Dessert Bars The GoodPop Oatmilk Frozen Bars Come in Four Flavors By Michael Hemsworth | Published 2023-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-dessert-bars References: [drugstorenews](https://drugstorenews.com/goodpop-rolls-out-oatmilk-based-frozen-dessert-bars) & [goodpop](https://goodpop.com)  The [GoodPop](https://www.trendhunter.com/trends/oatmilk-frozen-dessert-sandwiches) oat milk frozen dessert bars are a new product being launched to provide consumers with a plant-based way to satisfy their craving for an ice cream treat. The product is inspired by the classic ice cream truck treats consumers would get in the summertime, but with a recipe that is more in line of adult consumer dietary preferences. Featuring an oat milk recipe, the treats are all [non-dairy](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy), Non-GMO Project Verified, gluten-free, and made with Fair Trade and organic ingredients. Each of the bars have 130-calories or less, and come in four flavors including Double Chocolate Fudge, Fudge N' Vanilla Crunch, Mint N' Fudge Chip and Fudge N' Caramel Crunch. CEO and Founder Daniel Goetz spoke on the new GoodPop oat milk frozen dessert bars saying, "With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are delicious and good for both people and the planet.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 11% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Dessert Alternatives:** There is an increasing trend toward plant-based alternatives in the dessert industry, offering a disruptive innovation opportunity for companies to create more options for health-conscious individuals. - **Health-conscious Snacking:** Consumers are becoming more aware of what they eat, and there is a growing trend in the snacking industry toward healthier, non-dairy dessert options, presenting an opportunity for companies to innovate and cater to this market segment. - **Sustainable Ingredients and Packaging:** As consumers become more environmentally-conscious, there is an opportunity for companies in the dessert industry to innovate and create products with sustainable ingredients and packaging to appeal to this market segment. ### Industries Being Reshaped - **Plant-based Food Industry:** The launch of GoodPop oat milk frozen dessert bars highlights the growing demand for innovative plant-based food products in the market. - **Frozen Dessert Industry:** The launch of GoodPop oat milk frozen dessert bars demonstrates a disruptive innovation opportunity for companies in the frozen dessert industry to create healthier and more sustainable products that cater to consumers' changing dietary preferences. - **Organic Food Industry:** As the GoodPop oat milk frozen dessert bars use all organic and Fair Trade ingredients, and as organic food sales continue to climb, the industry presents a significant opportunity for companies looking to innovate in this area. ## Related on Trend Hunter - [Oat-Based Dessert Sandwiches](https://www.trendhunter.com/trends/oatmilk-frozen-dessert-sandwiches.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Free-From Dessert Squares](https://www.trendhunter.com/trends/fudge-n-vanilla-squares.md) - [Three-in-One Frozen Treats](https://www.trendhunter.com/trends/goodpop-neapolitan-pops.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Dairy-Free Fudge Pops](https://www.trendhunter.com/trends/dairyfree-fudge-pops.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md)