# Frozen Buttmobiles The ‘Slicer' Is A Giant Ice Cube Tray That Turns Into Barrels of La By Going Like Sixty | Published 2009-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-buttmobile-giant-ice-cube-tray-turns-into-barrels-of-laffs References: [icesled](http://icesled.com/) Sledding year ‘round can’t be this simple, can it? According to the folks who invented the Slicer, it really is that simple. All you have to do is freeze some [giant ice cubes](https://www.trendhunter.com/trends/sphere-ice-makers), attach “somehow” to the bottom, and slide your a$$ on the grass. Icers make the Slicer work. They are patented, so just forget trying to make your own giant Icicle A$$mobile (tm applied for.) Oh, and if you weigh more than 200 pounds, you’re going to need two Slicers: one for each cheek. At $69, you can’t go wrong. Unless you get the same thrill from riding down the hill in a [little red wagon](https://www.trendhunter.com/trends/collapsible-cart), or a bike. On the other hand, if there are [warm margaritas](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) waiting at the bottom of the hill, that’s a whole ‘nother deal. Oh yeah, and don’t forget to wear your helmet, you wuss. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Year-round Sledding:** Innovation opportunity for companies to create new and fun snow sleds or variations to be used year-round on grass. - **Giant Ice Cube Molds:** Innovation opportunity for companies to create new and unique molds for giant ice cubes or objects. - **Patented Icers:** Innovation opportunity for companies to create and patent their own version of icers to be used with the Slicer or other year-round sleds. ### Sectors Adopting This - **Recreation:** Companies in the recreation industry can capitalize on the trend of year-round sledding and create new and innovative products for consumers to enjoy. - **Kitchenware:** Companies in the kitchenware industry can capitalize on the trend of giant ice cube molds and create unique and interesting designs to be sold as novelty items. - **Sporting Goods:** Companies in the sporting goods industry can capitalize on the patented icers trend and create their own versions to be used with sleds or other winter sports equipment. ## Related on Trend Hunter - [Portable Ice Resurfacing Rentals](https://www.trendhunter.com/trends/zamboni-rentals.md) - [Barrel-Style Ice Baths](https://www.trendhunter.com/trends/ice-barrel.md) - [Self-Heated Kitchen Utensils](https://www.trendhunter.com/trends/meltbuddy.md) - [Private Label Slushy Makers](https://www.trendhunter.com/trends/silvercrest-slushy-maker.md) - [Self-Building Igloo Makers](https://www.trendhunter.com/trends/inland-iglu.md) - [Portable Frozen Treat Makers](https://www.trendhunter.com/trends/frozen-treat1.md) - [All Terrain Electric Skis](https://www.trendhunter.com/trends/skwheel-one.md) - [Old-Fashioned Americana Snow Sleds](https://www.trendhunter.com/trends/classic-toboggan.md) - [Efficient At-Home Ice Makers](https://www.trendhunter.com/trends/athome-ice-maker.md)