# Southwestern Breakfast Bowls Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls By Laura McQuarrie | Published 2017-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-breakfast-bowls References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/06/Kellogg_Moes_team_up_to_offer.aspx?ID={2B157CC2-C774-4516-80F8-F13161718457) & [kelloggs](https://www.kelloggs.com/en_US/products/licensed-frozen-meals-southwestern-veggie.html) Moe's [Southwest Grill](https://www.trendhunter.com/trends/eggo-taco) and Kellogg's worked together on the development of a line of protein-rich frozen breakfast bowls that are inspired by the flavors of the Southwest. Some of the varieties available in the collection of [Moe's Breakfast Bowls](https://www.trendhunter.com/trends/moes-southwest-grill-greatest-hits) include Chorizo & Eggs, Chicken Chilaquiles, as well as vegetarian-friendly options like the [Southwest Vegetarian](https://www.trendhunter.com/trends/southwest-breakfast-burrito). These new savory breakfast products take inspiration from the fast-casual restaurant's own burritos and bowls, yet offer a way for consumers to easily enjoy the comforts of easy Southwestern breakfasts at home. All of the breakfast bowls contain a minimum of 12 grams of protein and are free from artificial flavors and colors. In the frozen breakfast bowls that do contain meat, the meat is hormone-free. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Breakfast Bowls:** Opportunity to develop new flavorful and healthy breakfast options - **Restaurant-inspired Frozen Meals:** Opportunity to collaborate with restaurants to create unique and convenient frozen meal options - **Meat-free Breakfast Options:** Opportunity to create breakfast products for vegetarians and vegans that are high in protein and flavorful ### Sectors Adopting This - **Food and Beverage:** Opportunity to create new frozen breakfast products that are inspired by popular restaurant dishes - **Retail:** Opportunity to sell frozen breakfast items that offer a taste of fast-casual restaurant meals to consumers - **Health and Wellness:** Opportunity to provide consumers with nutritious and satisfying breakfast options high in protein and free from artificial flavors and colors ## Related on Trend Hunter - [Protein-Packed Breakfast Bowls](https://www.trendhunter.com/trends/banquet-mega-breakfast-bowl.md) - [Protein-Rich Breakfast Bowls](https://www.trendhunter.com/trends/farm-fresh-protein-bowls.md) - [Bowl-Style QSR Breakfast Dishes](https://www.trendhunter.com/trends/bojangles-breakfast-bowl.md) - [Loaded QSR Breakfast Bowls](https://www.trendhunter.com/trends/whataburger-breakfast-bowl.md) - [Frozen Sausage Breakfast Bowls](https://www.trendhunter.com/trends/sausage-breakfast-bowl.md) - [Mediterranean-Style Breakfast Bowls](https://www.trendhunter.com/trends/mediterranean-breakfast-bowl.md) - [Mexican Breakfast Bowls](https://www.trendhunter.com/trends/queso-blanco-enchiladas.md) - [Frozen Better-for-You Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bowls-breakfast-bites.md) - [Ready-To-Eat Breakfast Bowls](https://www.trendhunter.com/trends/craver-bowl.md)