# Frozen Baked Bean Sarnies By Jacqueline Biggs | Published 2006-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-baked-bean-sarnies References: [dailytelegraph.news.au](http://dailytelegraph.news.com.au/story/0,20281,19180396-5001022,00.html) Capitalising on the cash rich time poor generation – [Heinz](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice) have invented the [frozen baked bean sandwich](https://www.trendhunter.com/trends/readytocook-frozen-meals), which simply needs to be heated in a toaster. The impending launch is supported by a somewhat spurious rationale: "If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them [beans on toast](https://www.trendhunter.com/trends/heinz-brekkie)?" Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenience Food Innovations:** The development of easy-to-prepare food such as the frozen baked bean sarnies presents an opportunity for companies to produce more nutritious and tasty ready-to-eat meals. - **Automation of Meal Preparation:** Companies can capitalize on busy lifestyles and create new innovations that automate meal preparation. - **Sustainable Packaging Solutions:** As more consumers shift towards environmentally-friendly products, companies can innovate sustainable packaging solutions for convenience food products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend of ready-to-eat meals and automation in meal preparation to create new products. - **Packaging:** The packaging industry can work on developing sustainable packaging options for convenience food products. - **Consumer Goods:** Companies that specialize in producing consumer goods have an opportunity to capitalize on the demand for easy-to-prepare and time-efficient products. ## Related on Trend Hunter - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Bake-in-Pack Pastry Products](https://www.trendhunter.com/trends/savour-it-toasties.md) - [Ready-to-Cook Chilled Sandwiches](https://www.trendhunter.com/trends/unearthed-croque-monsieur.md) - [Heat-and-Eat Toasts](https://www.trendhunter.com/trends/rudis-bakery.md) - [Heat-and-Eat Sandwich Ranges](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches.md) - [Ready-to-Bake Bread Rolls](https://www.trendhunter.com/trends/allinsons-heat-eat-rolls.md) - [Cheese-Mixed Canned Beans](https://www.trendhunter.com/trends/cheesy-beanz.md) - [Heat-and-Eat Breakfast Sandwiches](https://www.trendhunter.com/trends/frozen-breakfast-sandwich.md) - [Hybrid Hot Snack Sandwiches](https://www.trendhunter.com/trends/ginsters-pastry-toastie.md)