# Movie-Themed Baking Chips Nestlé Toll House's New Disney's Frozen 2 Morsels Have Arrived By Katherine Pendrill | Published 2019-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-2-morsels References: [bustle](https://www.bustle.com/p/frozen-2-cookie-dough-from-nestle-just-hit-shelves-19193552) & [verybestbaking](https://www.verybestbaking.com/products/12016/tollhouse/nestle-toll-house-disneys-frozen-2-morsels/) If you're looking to take your holiday baking up a notch, [Nestlé Toll House's](https://www.trendhunter.com/trends/plantbased-chocolate-chips) new [Disney's](https://www.trendhunter.com/trends/lolas-and-disney) Frozen 2 Morsels are the perfect addition to any recipe. Nestlé Toll House's new Disney's Frozen 2 Morsels are colorful baking chips inspired by the movie 'Frozen 2.' According to the brand, the new baking chips are "[blue and white swirled vanilla morsels](https://www.trendhunter.com/trends/mms-winter-blend)" that are "made with real vanilla." Though these new baking chips are obviously a great addition to cookies and brownies, they can also be used in unexpected recipes such as pancakes and waffles. If you want to enjoy the new Frozen 2 Morsels, but aren't much of a baker, you can always pick up a package of Nestlé Toll House's ready-to-bake Disney's Frozen 2 Sugar Cookie Dough Topped With Snowflake Sprinkles. Image Credit: *Nestlé Toll House.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Movie-themed Baking Chips:** Disruptive innovation opportunity: Collaborations between food brands and popular movies to create unique and themed baking products. - **Colorful Vanilla Morsels:** Disruptive innovation opportunity: Expanding the use of colorful and flavored baking chips beyond traditional cookies and brownies to create exciting new recipes. - **Ready-to-bake Movie-inspired Cookie Dough:** Disruptive innovation opportunity: Creating ready-to-bake cookie dough with movie-themed designs and toppings for convenient and festive treats. ### Who This Affects Most - **Baking Ingredients:** Disruptive innovation opportunity: Developing innovative baking chips and ingredients that cater to specific movie themes and characters. - **Food & Beverage:** Disruptive innovation opportunity: Leveraging pop culture and movie partnerships to create unique and appealing food products that resonate with consumers. - **Convenience Foods:** Disruptive innovation opportunity: Launching ready-to-bake cookie dough with movie tie-ins, offering convenience and novelty for consumers. ## Related on Trend Hunter - [Plant-Based Baking Chocolates](https://www.trendhunter.com/trends/plantbased-chocolate-chips.md) - [Ready-to-Bake Christmas Cookie Doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-dough.md) - [Autumnal At-Home Baking Products](https://www.trendhunter.com/trends/nestl-toll-house-seasonal-products.md) - [Pre-Mixed Baking Chocolates](https://www.trendhunter.com/trends/triple-chip-mix.md) - [Truffle-Inspired Baking Chocolates](https://www.trendhunter.com/trends/baking-truffles.md) - [Variety-Focused Chocolate Foods](https://www.trendhunter.com/trends/kitchen-sink-morsels.md) - [Nostalgic Everyday Cookie Doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-doughs.md) - [Peppermint-Flavored Baking Chips](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips.md) - [Melting Wintery Baking Products](https://www.trendhunter.com/trends/pillsbury-funfetti-melted-snowman.md)