# Fast Food-Branded Keychains Wendy's is Selling Frosty Key Tags for a Good Cause By Katherine Pendrill | Published 2019-12-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/frosty-key-tags References: [brandeating](https://www.brandeating.com/2019/12/wendys-selling-2-dollar-frosty-key-tags-through-january-31-2020.html) & [menu.wendys](https://menu.wendys.com/en_US/product/frosty-key-tag/) Fans of [Wendy's](https://www.trendhunter.com/trends/frosty-frights-kids-meal) iconic [Frosty](https://www.trendhunter.com/trends/peppermint-frosty) drink can now wear their fandom on their keyring with the chain's new Frosty Key Tags. Not only are the keyrings a fun accessory, but they also help support a good cause. Customers can buy one of the Frosty Key Tags at any participating Wendy's restaurant or through the Wendy's app, and via Door Dash. The $2 keyring allows them to "get a free Junior Frosty for an entire year." 85% of all proceeds from sales of the Frosty Key Tags are then donated to the [Dave Thomas Foundation](https://www.trendhunter.com/trends/boo-bag-meal) for Adoption, which helps children in foster care find permanent homes. If Frosty's are your drink of choice, the keyrings are a great way to give back and enjoy your favorite chilly treat. Image Credit: *Wendy's.* ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Branded Keychains:** Opportunity for fast food chains to create branded keychains as a fun accessory that also supports a cause. - **Good Cause Marketing:** Opportunity for businesses to align themselves with charitable initiatives to attract socially conscious customers. - **Customer Loyalty Programs:** Opportunity for businesses to offer keytags or similar loyalty rewards programs to incentivize repeat customers. ### Industries Being Reshaped - **Fast Food:** Fast food chains can leverage branded keychains as promotional items to enhance brand loyalty and support charitable causes. - **Retail:** Retailers can explore similar loyalty programs using keychains or other accessories to drive customer retention and support social causes. - **Charitable Organizations:** Charities can collaborate with businesses to create fundraising initiatives through innovative products like branded keychains. ## Related on Trend Hunter - [Summer Iced Drink Promotions](https://www.trendhunter.com/trends/small-frosty.md) - [Spooky-Fun Fast Food Meals](https://www.trendhunter.com/trends/frosty-frights-kids-meal.md) - [Friend-Honoring QSR Dessert Campaigns](https://www.trendhunter.com/trends/wendys-frosty-swirls-trio.md) - [Festive Frozen QSR Treats](https://www.trendhunter.com/trends/peppermint-frosty.md) - [Saucy Frozen QSR Desserts](https://www.trendhunter.com/trends/wendys-desserts.md) - [Free Peppermint Beverages](https://www.trendhunter.com/trends/free-peppermint-frosty.md) - [App-Exclusive QSR Meal Bonuses](https://www.trendhunter.com/trends/biggie-bag.md) - [Spooky Kidult Meals](https://www.trendhunter.com/trends/boo-bag-meal.md) - [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md)