# Chocolate Ice Cream-Flavored Cereals Kellogg's and Wendy's Launch the 'Frosty Chocolatey Cereal' By Niko Pajkovic | Published 2021-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosty-chocolatey-cereal References: [usatoday](https://www.usatoday.com/story/money/food/2021/10/06/wendys-launching-frosty-flavored-cereal-kelloggs/6018251001/) & [kelloggs](http://kelloggs.com) Popular fast-food chain Wendy's has teamed up with Kellogg's to launch the limited edition 'Kellogg’s Wendy’s Frosty Chocolatey Cereal' -- a one-of-kind breakfast cereal that captures the taste of Wendy's beloved ice cream-like dessert, the 'Frosty.' Set to hit grocery store shelves this December, the collaborative cereal comes with Wendy's signature 'Frosty' flavoring, chocolate marshmallow pieces, and cocoa-coated cereal puffs. Of course, the release of the new 'Frosty Chocolatey Cereal' is not the first time these two brands have collaborated. Previously, they had launched the limited-edition 'Baconator Pringles', which they later followed up with 'Spicy Chicken Pringles.' No doubt, by partnering with Kellogg's, Wendy's has landed on a useful tool for extending its reach outside the fast-food space, as well as innovative means for building brand awareness while introducing new CPG revenue streams. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Cereals:** Opportunity to introduce new and unique flavors to the cereal market and capture the taste buds of different consumer segments. - **Brand Collaboration:** Collaborating with non-related brands to introduce disruptive and unconventional products that can appeal to a wider audience. - **CPG Revenue Stream:** Opportunity for restaurants to explore consumer-packaged goods revenue streams, which can expand brand presence and generate additional income streams. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore opportunities to introduce their unique flavors and products in different consumer packaged goods and food items. - **Cereal Manufacturing:** Cereal manufacturers can explore innovative collaborations with other brands to introduce unique flavors, ingredients, and products into the cereal market. - **CPG Industry:** Consumer Packaged Goods industry can explore collaboration opportunities with fast food chains, introducing new and unique products into the market. ## Related on Trend Hunter - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Frosted Cereal Milkshakes](https://www.trendhunter.com/trends/frosted-flakes-shake.md) - [Cooling Slushie-Inspired Cereals](https://www.trendhunter.com/trends/kelloggs-icee-cereal.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Cookie Brand Breakfast Cereals](https://www.trendhunter.com/trends/crumbl-cereal.md) - [Saucy Frozen QSR Desserts](https://www.trendhunter.com/trends/wendys-desserts.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Cereal-Inspired Frozen Waffles](https://www.trendhunter.com/trends/pebbles-waffles.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md)