# Intriguing Icing Attire Branding These Frosting T-Shirts Sport Sweet Deceptive Packaging By Susan Keefe | Published 2012-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frosting-t-shirts References: [thedieline](http://www.thedieline.com/blog/2012/4/17/johnny-cupcakes-frosting-t-shirts.html) & [shop.johnnycupcakes](http://shop.johnnycupcakes.com/shop/) The beloved kitschy brand Johnny Cupcakes recently launch a line of sweet Frosting T-Shirts. Snuggled into a paint can-inspired vessel, these sweet shirts are deliciously darling. The packaging that this piece of attire sports is as fun-loving as the brand itself. Looking like oversized cans of icing, these quirky containers are nothing short of genius. The Frosting T-shirts packaging boasts a label created by Johnny Cupcakes' resident designer Chris Delorenzo. Bright, colorful and deliciously retro, these fetching graphics fit perfectly with the brand's image. Complete with a simulated ring of runoff frosting, these deceptive t-shirt cans are wonderfully tongue-in-cheek and playful. Complete with nutrition information on the back (these T-shirts are a calorie-free indulgence), this doppleganger package will make you smile. Deceptively clever, hip and fun-loving, these attire tins are as sugary sweet as the shirts they hold. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Kitschy Branding:** Opportunity for brands to create playful and clever packaging that reflects their unique image. - **Deceptive Packaging:** Potential for brands to use packaging that resembles a different product to create surprise and delight for customers. - **Retro Graphics:** Trend of incorporating bright, colorful, and nostalgic designs in product packaging to appeal to consumers' sense of nostalgia. ### Where This Applies - **Apparel:** Clothing brands can explore innovative packaging designs to make their products stand out and create a memorable unboxing experience. - **Food & Beverage:** Opportunity for food and beverage brands to experiment with unique packaging concepts that add an element of surprise to their products. - **Marketing & Advertising:** Brands can leverage deceptive packaging as a creative marketing tool to generate buzz and engage consumers in a unique way. ## Related on Trend Hunter - [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md) - [Holiday Frosting Pints](https://www.trendhunter.com/trends/holiday-frosting-pints.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md)