# Baked Goods-Infused Frozen Treats The Dairy Queen Frosted Sugar Cookie Blizzard is Festive By Michael Hemsworth | Published 2022-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard References: [chewboom](https://www.chewboom.com/2022/11/28/dairy-queen-launches-new-frosted-sugar-cookie-blizzard-alongside-returning-candy-cane-chill-blizzard/) & [dairyqueen](https://www.dairyqueen.com/en-us/)  The Dairy Queen Frosted Sugar Cookie Blizzard is being launched at participating locations as a holiday-themed take on the brand's signature frozen treat for patrons to enjoy this holiday season. The Blizzard is crafted with a blend of soft sugar cookie pieces along with icing and sprinkles blended into the brand's signature soft serve. The new flavor is arriving alongside the returning Candy Cane Chill Blizzard to offer patrons a number of options to enjoy when heading to their nearest location for dessert. The Candy Cane Chill Blizzard features pieces of candy cane and chocolate chunks blended into soft serve. The Dairy Queen Frosted Sugar Cookie Blizzard and the returning Candy Cane Chill Blizzard are available now, but only for a limited time. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 45% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Baked Goods-infused Frozen Treats:** There are innovative opportunities for snack food manufacturers like Dairy Queen to blend baked goods flavors with frozen treats to create new menu items. - **Seasonal and Holiday-themed Menu Items:** Businesses that offer limited-time seasonal and holiday-themed menu items can increase customer interest and sales during specific times of the year. - **Blended Desserts with Multiple Flavor and Texture Components:** Creating complex and textured desserts, like blizzards with cookie pieces, sprinkles, and soft serve, can enhance the consumer experience and attract new customers. ### Sectors Adopting This - **Fast Food and Quick Service Restaurants:** Fast food and quick service restaurants can capitalize on seasonal trends and innovative dessert options to improve foot traffic and sales during holidays and other special occasions. - **Snack Food Manufacturing:** Snack food manufacturers can explore new flavors and textures by combining baked goods with frozen treats, and create new and unique offerings. - **Ice Cream and Frozen Dessert Manufacturers:** Ice cream and other frozen dessert manufacturers can create blended desserts with multiple flavor and texture components to appeal to a wide range of customers and drive sales. ## Related on Trend Hunter - [Holiday Ice Cream Menus](https://www.trendhunter.com/trends/candy-cane-chill.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md)