# Toaster Pastry-Flavored Ice Cream The New Frosted Strawberry Toaster Treat Ice Cream is Here By Katherine Pendrill | Published 2022-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-strawberry-toaster-treat-ice-cream References: [fastfoodpost](https://www.fastfoodpost.com/baskin-robbins-welcomes-new-frosted-strawberry-toaster-treat-and-new-oreo-n-cold-brew-blast/)  Just in time for the hottest days of summer, [Baskin-Robbins](https://www.trendhunter.com/trends/oreo-smores-ice-cream) has unveiled its new Frosted Strawberry Toaster Treat ice cream. Dubbed the August 2022 Flavor of the Month, the new Frosted Strawberry Toaster Treat ice cream is a flavor that's perfect for the sweltering days ahead. The new offering consists of toaster pastry-flavored ice cream studded with real pastry pieces, strawberry jam swirls, and rainbow icing flecks. In other words, it's like a big bowl of Pop-Tarts and ice cream. As if the new Frosted Strawberry Toaster Treat ice cream weren't exciting enough, [Baskin-Robins](https://www.trendhunter.com/trends/whats-the-scoop-gender-reveal-cake) also has a new Oreo ‘n Cold Brew Blast, which combines cold brew with Oreo ‘n Cold Brew ice cream, whipped cream topping, simple syrup, and real Oreo cookie pieces. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Toaster Pastry-flavored Ice Cream:** The growing trend of fusion flavors in ice cream presents disruptive innovation opportunities for food companies to experiment and create new unique flavors. - **Indulgent Ice Cream:** The trend towards indulgence in frozen desserts presents opportunities for companies to create richer, more decadent ice cream flavors with mix-ins. - **Innovative Mix-ins:** The trend towards mix-ins in ice cream flavours provides companies with the opportunity to innovate and create unique combinations that appeal to consumers. ### Where This Applies - **Food and Beverage:** Innovative dessert flavors, such as toaster pastry-flavored ice cream, have the potential to greatly disrupt the food and beverage industry by garnering significant consumer interest. - **Dessert Manufacturing:** The dessert manufacturing industry can see an increase in revenue by catering to consumers' preferences for unique and unusual dessert flavors, such as the Frosted Strawberry Toaster Treat ice cream. - **Retail:** Enhancing grocery stores' frozen dessert sections by incorporating innovative, unique flavors like the Frosted Strawberry Toaster Treat ice cream may lead to increased sales and customer engagement. ## Related on Trend Hunter - [Breakfast Pastry Ice Creams](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream.md) - [Toaster Pastry Ice Creams](https://www.trendhunter.com/trends/frosted-brown-sugar-cinnamon.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Frozen Toaster Pastry Treats](https://www.trendhunter.com/trends/poptarts-and-chain.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md)