# Frosted Raspberry Energy Drinks Red Bull Brings Glacier Edition to Booker and Tesco By Amy Duong | Written with AI assistance | Published 2026-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-raspberry-energy-drinks References: [retailtimes](https://retailtimes.co.uk/red-bull-is-launching-glacier-edition-frosted-raspberry-exclusively-to-booker-retailers)  Red Bull is expanding its [flavored energy line](https://www.trendhunter.com/trends/red-bull-spring-edition-grapefruit-blossom) with Red Bull Glacier Edition. This new option is a Frosted Raspberry drink with a light blue design for the can. It is aimed at energy drink shoppers looking for a colder seasonal taste. The [full-sugar release](https://www.trendhunter.com/trends/new-red-bull-zero) joins the brand’s Editions range and gives Booker retailers and Tesco stores a fresh flavor hook from 12th October. A 250ml can keeps entry pricing approachable for first-time buyers. On the other hand, there is the option of the 473ml size which gives regular buyers a simple trade-up without switching brands. [Red Bull plans a wider rollout](https://www.trendhunter.com/trends/red-bull-winter-edition) early next year, so the exclusive window gives those retail partners an early novelty play. Image Credit: Josh Wood Colour ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 92% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Energy Flavors:** Limited-time cold-weather profiles create shelf excitement for functional beverages by turning familiar energy formats into occasion-based purchases. - **Retail Exclusive Launches:** Exclusive release windows give grocery and wholesale partners a differentiated traffic driver while allowing brands to test demand before broader distribution. - **Size-based Trade-ups:** Multiple can formats support both trial and loyalty by pairing accessible entry pricing with higher-volume options for repeat buyers. ### Who This Affects Most - **Energy Drinks:** Flavor-led extensions continue to reshape competition as established brands use novelty, design, and seasonal cues to defend share. - **Grocery Retail:** Early access to branded beverage launches strengthens store relevance by connecting shopper discovery with high-velocity impulse categories. - **Convenience Wholesale:** Wholesale channels gain fresh merchandising potential from exclusive products that help independent retailers capture demand for limited-edition beverages. ## Related on Trend Hunter - [Japanese Lime Energy Drinks](https://www.trendhunter.com/trends/summer-edition-citrus-zest.md) - [Floral Springtime Energy Drinks](https://www.trendhunter.com/trends/red-bull-the-spring-edition.md) - [Fan-Favorite Energy Drinks](https://www.trendhunter.com/trends/red-bull-peach.md) - [Tropical Strawberry Energy Drinks](https://www.trendhunter.com/trends/sunkissed-strawberry-red-bull-infusion.md) - [Energy Drink Calendars](https://www.trendhunter.com/trends/energy-drink-calendars.md) - [Energy-Boosting Advent Calendars](https://www.trendhunter.com/trends/red-bull-advent-calendar.md) - [Fast-Food Energy Drinks](https://www.trendhunter.com/trends/fastfood-energy-drinks.md) - [Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/zero-sugar-energy-drinks.md) - [Seasonal Raspberry Cola Energy Drinks](https://www.trendhunter.com/trends/pinkki-lumicola.md)