# Frosted Fruit-Filled Cereals Kellogg’s Debuted New Frosted Mini-Wheats with a Mixed Fruit Filling By Katherine Pendrill | Published 2020-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-miniwheats References: [chewboom](https://www.chewboom.com/2020/01/25/kelloggs-introduces-new-frosted-mini-wheats-with-a-mixed-fruit-filling/) [Kellogg’s](https://www.trendhunter.com/trends/frosted-flakes) is giving consumers a new reason to look forward to breakfast with the debut of its new Frosted Mini-Wheats cereal in a Filled Mixed Berry variety. Kellogg's Frosted Mini-Wheats is a classic breakfast cereal that consists of bite-sized shredded wheat pieces topped with a sweet frosting. Now, the popular cereal is getting a tasty upgrade in the form of a [fruit-filled center](https://www.trendhunter.com/trends/best-filled-pillow-cereal). The new version consists of the same [whole-grain, shredded wheat pieces](https://www.trendhunter.com/trends/multigrain-flakes), but with a mixed berry fruit filling stuffed inside. The filling is made from a combination of blueberries, strawberries, and raspberries, for a burst of fruit flavor. As Kellogg's puts it, the fiber-rich cereal pieces have "a touch of real fruit for a sweet spark to ignite your Big Day." Image Credit: *Kellogg's.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-filled Cereals:** The introduction of fruit-filled cereal creates opportunities in the breakfast industry to offer healthier and more flavorful options for consumers. - **Upgrade to Classic Cereals:** Upgrading classic cereals with new flavors and ingredients presents disruptive innovation opportunities in the snack food industry. - **Innovation for Healthier Breakfasts:** Encouraging healthier breakfast options by infusing fruit, whole grains and fiber presents opportunities for disruption in the breakfast food industry. ### Industries Being Reshaped - **Food and Beverage Industry:** These fruit-filled cereals present opportunities for innovation in the food and beverage industry with the creation of healthier, and more nutritious breakfast options. - **Snack Food Industry:** Upgrading classic cereal options with new flavors and ingredients creates innovation opportunities within the snack food industry. - **Breakfast Food Industry:** Incorporating fruit, whole grains and fiber into breakfast cereals presents opportunities for disruption within the breakfast cereal industry to create healthier breakfast options. ## Related on Trend Hunter - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Holiday Dessert-Flavored Cereals](https://www.trendhunter.com/trends/mince-pieflavor-wheats.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Nutrition-Supporting Cereal Products](https://www.trendhunter.com/trends/wk-kellogg.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Fruit-Infused High-Fiber Cereals](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Miniaturized Drink Mix Cereals](https://www.trendhunter.com/trends/nesquik-minis.md) - [Fruity Summer-Ready Cereals](https://www.trendhunter.com/trends/summer-fruity-pebbles-cereal.md)