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# Chocolate Churro Toaster Pastries
The New Frosted Chocolatey Churro Pop-Tarts are Ultra-sweet

By Katherine Pendrill | Published 2020-03-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-chocolatey-churro-poptarts
References: [delish](https://www.delish.com/food-news/a31821169/pop-tarts-frosted-chocolatey-churro-flavor/) & [instagram](https://www.instagram.com/p/B99wHksBhYn/)

The new Frosted Chocolatey Churro Pop-Tarts are the perfect excuse to enjoy dessert for breakfast.

In recent years, Pop-Tarts have come in a variety of innovative flavors, including Froot Loops and Maple Bacon. The latest flavor is Frosted Chocolatey Churro and it might just be the best yet. The sweet new [toaster pastries](https://www.trendhunter.com/trends/poptarts-protein) consist of a toasted pastry shell stuffed with a [cinnamon-sugar chocolate filling](https://www.trendhunter.com/trends/churro-chocolate-caliente-palomitaz). The whole thing is then topped with chocolate frosting for double the cocoa flavor. The result is a sweet breakfast pastry that tastes just like a cinnamon-coated churro dipped into a dish of melted chocolate.

According to Instagram snack sleuth @candyhunting, the new Chocolatey Churro Pop-Tarts are expected to launch in the next few months.

Image Credit: *@candyhunting.*

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 23% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Innovative Pop-tart Flavors:** The success of the new Chocolatey Churro Pop-Tarts highlights the increasing consumer demand for unique and creative flavors in breakfast pastry products.
- **Sweet Breakfast Desserts:** The popularity of the Chocolatey Churro Pop-Tarts indicates a growing market for indulgent and sweet breakfast treats.
- **Cocoa-infused Breakfast Foods:** The double dose of chocolate in the Chocolatey Churro Pop-Tarts is an example of a trend towards breakfast foods with cocoa-flavored ingredients.

### Who This Affects Most

- **Food & Beverage:** The food and beverage industry can take advantage of the trend towards unique and indulgent breakfast treats by creating similar products that cater to this demand.
- **Breakfast Foods:** The rising demand for sweet breakfast foods presents an opportunity for the breakfast food sector to innovate and offer new options to consumers.
- **Snack Foods:** With consumers increasingly turning to sweet and indulgent snacks, the snack food industry can capitalize on this trend by creating breakfast-inspired snacks like the new Chocolatey Churro Pop-Tarts.

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