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# Youthfully Eccentric Editorials
Sport and Street Magazine's Frosted Candy Shoot is Visually Bold

By Jana Pijak | Published 2014-06-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/frosted-candy
References: [designscene.net](http://www.designscene.net/2014/06/frosted-candy-sylvain-homo-sport-street-magazine.html) & [facebook](https://www.facebook.com/pages/SportStreet/223588541028550)

Fashion photographer Sylvain Homo captures the 'Frosted Candy' editorial for the latest issue of Sport and Street Magazine. The eccentrically elegant editorial features models Genesis and Austria who pose in a range of youthful and fun fashions.

Styling for Sport and Street Magazine's 'Frosted Candy' fashion story is courtesy of Laura Walters who works alongside hair stylist Louis Byrne and makeup artist Annabel Callum.

Laura dresses her model muses in cat-printed sweaters, monogrammed varsity jackets and pastel furs that are showcased alongside sequined denim jacket looks and vivid cosmetic applications.

This editorial brings its youthfully edgy vision to life with fun pieces from a number of designer names. The editorial highlights pieces from familiar labels that include Lazy Oaf, Ashish and G-Star Raw among others.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 79% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Youthful Fashion:** Disruptive innovation opportunity: Develop sustainable and affordable clothing lines for the younger generation, without compromising on style.
- **Eccentric Styling:** Disruptive innovation opportunity: Create a styling platform for the fashion industry that connects aspiring stylists with publications and brands in need of fresh, non-traditional perspectives.
- **Bold Editorials:** Disruptive innovation opportunity: Develop an AR/VR platform that allows readers to interact with editorials, providing a more immersive and interactive fashion experience.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Merge fashion with sustainability through the use of eco-friendly materials and ethical production practices.
- **Photography:** Disruptive innovation opportunity: Develop AI-powered photo editing software that simplifies the editing process, increasing productivity and efficiency for photographers and editors.
- **Magazine Publishing:** Disruptive innovation opportunity: Develop digital magazine platforms that cater to young readers through immersive experiences and interactive content.

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