# Naturally Sweetened Popsicles The Packaging for Frost Ice Cream is Very Maximalistic and Colorful By Meghan Young | Published 2016-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frost-ice-cream References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/frost-ice-cream-caroline-berg-eriksen.html) & [designhorse.no](http://www.designhorse.no/) Created with the help of Norwegian top lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl, [Frost](https://www.trendhunter.com/trends/frost-buttercream) Ice Cream is made with [natural sweeteners](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) in order to offer a healthier option this summer season. Considering how health conscious many people around the world are becoming -- especially with the help of bloggers -- this collaborative project is even more natural than its ingredients. The packaging for Frost Ice Cream denotes this direction. Created by design agency Designhorse for Geia Foods A/S, the look was inspired by luxe perfumes. Very [maximalist and colorful, the packaging](https://www.trendhunter.com/trends/halo-tops-dry-january) has a high end aesthetic that will appeal to a wide range of customers. It even boasts the images of the bloggers front and center, giving Frost Ice Cream a touch of personality. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Healthier Dessert Options:** The growing trend of health consciousness is driving the demand for naturally sweetened popsicles like Frost Ice Cream, presenting an opportunity for innovative dessert companies to explore healthier ingredient alternatives. - **Influencer Collaborations:** The success of Frost Ice Cream's collaboration with lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl highlights the potential for brands to leverage influencer partnerships to create unique and appealing products with a touch of personality. - **Maximalist Packaging Design:** The maximalist and colorful packaging of Frost Ice Cream, inspired by luxe perfumes, showcases the potential for innovative packaging designs to create a high-end aesthetic that resonates with a wide range of customers. ### Where This Applies - **Health Food and Dessert Manufacturing:** The demand for naturally sweetened popsicles like Frost Ice Cream presents an opportunity for health food and dessert manufacturers to tap into the growing market of health-conscious consumers. - **Influencer Marketing and Brand Collaborations:** The success of Frost Ice Cream's collaboration with lifestyle bloggers highlights the potential for other industries, especially in the food and beverage sector, to explore influencer marketing and brand collaborations to create unique and appealing products. - **Packaging Design and Manufacturing:** The maximalist and colorful packaging of Frost Ice Cream emphasizes the importance of innovative packaging design for brands looking to create a high-end aesthetic that stands out in the market. ## Related on Trend Hunter - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [All-Natural Frozen Frostings](https://www.trendhunter.com/trends/frost-buttercream.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Organic Gelato Pops](https://www.trendhunter.com/trends/gelato-pops.md) - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md)