# Frozen Wine Cocktail Pounches Martini & Rossi is Offering Premade Frosé and Frosecco in Pouch Form By Katherine Pendrill | Published 2020-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frosecco References: [popsugar](https://www.popsugar.com/food/martini-rossi-frose-frosecco-pouches-47486489) & [instagram](https://www.instagram.com/p/CAk52-mHla1/) This summer, you don't need a blended to enjoy frosé or frosecco cocktails thanks to [Martini & Rossi's](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection) new travel-friendly drink pouches. Martini & Rossi is selling a lineup of premium frozen cocktails in pouch form. Both drinks are made with Italian wine and all-natural fruit flavors to create summer-friendly drinks with a 6.5 percent ABV. More specifically, the frosé version is made with premium rosé wine, while the frosecco version is made with [Prosecco](https://www.trendhunter.com/trends/think-wine-sparkling-ros). To enjoy the drinks, simply pull them out of the freezer, pop in a straw, and you're ready for some poolside sipping. Both of Martini & Rossi's new frosé or frosecco cocktail pouches are available from [Kroger](https://www.trendhunter.com/trends/homemade-brand-ice-cream) and other grocery stores nationwide. Image Credit: *Martini & Rossi.* ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 65% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Wine Cocktails:** Disruptive innovation opportunity: Create a line of high-end frozen wine cocktails with unique flavor combinations. - **Travel-friendly Drink Pouches:** Disruptive innovation opportunity: Develop sustainable and convenient packaging solutions for ready-to-drink cocktails. - **Premium Ready-to-drink Cocktails:** Disruptive innovation opportunity: Offer a range of artisanal, pre-made cocktails using high-quality ingredients for at-home enjoyment. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Explore new ways to incorporate wine and spirits into innovative ready-to-drink products. - **Packaging Solutions:** Disruptive innovation opportunity: Develop eco-friendly and innovative packaging solutions for on-the-go beverages and cocktails. - **Grocery and Supermarkets:** Disruptive innovation opportunity: Partner with beverage brands to create exclusive and unique ready-to-drink offerings for retail stores. ## Related on Trend Hunter - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Freezer-Friendly Cocktails](https://www.trendhunter.com/trends/freezer-martini.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Premium Pre-Mixed Cocktails](https://www.trendhunter.com/trends/coppa-cocktails.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Squeezable Spiked Punches](https://www.trendhunter.com/trends/sun-ice.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md)