# Jam-Filled Energy Balls Frooze Balls are Stuffed with Jam and Peanut or Cashew Butter By Laura McQuarrie | Published 2021-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frooze-balls References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4280-new-products-at-sweets-snacks-2021) & [froozeballs](https://froozeballs.com/) Frooze Balls are plant-powered and naturally gluten-free energy balls that are made with wholesome ingredients. The texture-rich treats have centers filled with fruit jams and either [peanut or cashew butter](https://www.trendhunter.com/trends/pbj-dates), tangy lemon curd or healthy and decadent chocolate sauce. Available in varities like classic Peanut Butter & Jelly, Choc Hazelnut and Lemon Cheesecake, the [plant-based energy balls](https://www.trendhunter.com/trends/daily-harvest-bites) share up to 6.8 grams of protein. The non-GMO, preservative-free and lightly processed Frooze Balls are designed to help people reach their peak with a clean snack that's fueled by plants and none of the refined sugars that others often feature. The multi-textured treats are packaged into bags that contain five of the energy balls, which makes them perfect for eating on the go, refueling after activity, packing in a bag or sharing. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-powered Snacks:** Opportunity for companies to create products that provide clean, plant-derived energy to consumers. - **Texture-rich Treats:** Innovative techniques for creating energy balls with textural complexity can set companies apart in the market. - **Jam-filled Confections:** Opportunity for companies to explore new flavor combinations by filling confections with different types of fruit jams. ### Who This Affects Most - **Healthy Snacks:** Opportunity for healthy snack companies to incorporate new ingredients into their product lines, such as plant-based proteins and fruit jams. - **Nut Butter Industry:** Collaboration between nut butter and healthy snack companies to create products with a unique combination of flavors and textures. - **Confectionery Industry:** Opportunity for confectionery companies to create healthier alternatives to traditional sweets by using wholesome ingredients like fruit jams. ## Related on Trend Hunter - [Protein-Rich Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-caramel-choc-peanut-butter.md) - [Sweet-Inspired Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-1.md) - [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Refrigerated Protein Balls](https://www.trendhunter.com/trends/sphere-snacks.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Next-Gen Fruit Snacks](https://www.trendhunter.com/trends/froobies.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md)