# Breakfast Cereal Bagels Thomas' Froot Loops Mini Bagels are Pre-Sliced and Snack-Sized By Laura McQuarrie | Published 2024-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/froot-loops-mini-bagels References: [ca.style.yahoo](https://ca.style.yahoo.com/froot-loops-mini-bagels-hitting-172328565.html) & [thomasbreads](https://thomasbreads.com/)  Just in time for back-to-school season, [Thomas' Breads](https://www.trendhunter.com/trends/thomas-breads) announced a collaboration with [WK Kellogg Co](https://www.trendhunter.com/trends/froot-loops-icee), turning a [fruity breakfast cereal](https://www.trendhunter.com/trends/kelloggs-snack-range) into Froot Loops Mini Bagels for anytime snacking. This limited-time collab from two experts in breakfast foods helps to alleviate the decision fatigue of deciding between cereal or bagels for breakfast. Thomas' Froot Loops Mini Bagels are pre-sliced and share the sweet crunchiness of Froot Loops cereal in a way that both kids and adults will appreciate. Ryan Versfeld, Director of Brand Marketing at WK Kellogg Co, says, "By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors." Thomas' Froot Loops Mini Bagels are popping up at major retailers until October 10th. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 66% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hybrid Breakfast Foods:** Combining the elements of traditional breakfast staples such as cereal and bagels offers a novel eating experience for both children and adults. - **Limited-time Collaborative Products:** Collaborations between well-known brands can generate excitement and urgency among consumers, driving short-term sales boosts. - **Snack-sized Innovations:** Creating pre-sliced, snack-sized versions of popular foods caters to the growing demand for convenient, on-the-go eating options. ### Who This Affects Most - **Food and Beverage:** The introduction of cross-category products leverages existing brand loyalties to attract diverse consumer bases. - **Retail:** Timed product releases in major retail stores can capitalize on seasonal shopping sprees and parental back-to-school purchases. - **Consumer Packaged Goods:** Branded collaborations in packaged goods enable companies to expand their market reach and experiment with unique flavor combinations. ## Related on Trend Hunter - [Flavorful Breakfast Bagels](https://www.trendhunter.com/trends/bimbo-bakeries-2.md) - [Fall-Inspired Breakfast Lineups](https://www.trendhunter.com/trends/thomas.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Cranberry-Infused Baked Goods](https://www.trendhunter.com/trends/thomas-breads.md) - [Sweet Filling Frozen Bagels](https://www.trendhunter.com/trends/pillsbury-mini-bagels.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md)