# Cereal-Inspired Slushies The Froot Loops ICEE Flavor is Cooling, Refreshing and Nostalgic By Laura McQuarrie | Published 2024-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/froot-loops-icee References: [fooddive](https://www.fooddive.com/news/froot-loops-enters-frozen-beverages-ICEE/716481/) & [ICEE](http://www.ICEE.com/)  A year ago, ICEE turned its iconic Cherry 'n Blue Razz flavor into a cereal format and this year, there's a [Froot Loops](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie) ICEE flavor to sip and savor in the heat of summer. The [ICEE Company](https://www.trendhunter.com/trends/kelloggs-icee-cereal) and [WK Kellogg Co](https://www.trendhunter.com/trends/six-star-protein-shake) collaborated to make a Froot Loops cereal ICEE flavor at a time when people are after products that are fun and nostalgic. "ICEE and Froot Loops are beloved brands that instantly transport you to childhood and make everyday moments special," says Kimmra Hingher, Vice President of Marketing for The ICEE Company. This mashup flavor for kids and adults alike is fruity and shares the same bright color as the brand's breakfast cereal box. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 86% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Food and Beverage Mashups:** Combining beloved childhood flavors into new formats appeals to consumers seeking a taste of nostalgia. - **Seasonal Flavor Innovations:** Introducing summer-specific flavors allows brands to capitalize on seasonal consumer cravings and enhance brand engagement. - **Hybrid Snack Experiences:** Creating cross-category products blends snack time with meal flavors, offering unique and memorable eating experiences. ### Industries Being Reshaped - **Frozen Beverage Industry:** The rise of nostalgic and novelty slushie flavors provides opportunities for companies to diversify their product lines and attract a wide demographic. - **Cereal Industry:** Partnering with beverage brands to create cereal-inspired drinks can expand market reach and introduce cereals to new consumer contexts. - **Snack Food Industry:** Innovative mashups between snack foods and other categories can drive new interest and sales through unique, limited-time offerings. ## Related on Trend Hunter - [Cooling Slushie-Inspired Cereals](https://www.trendhunter.com/trends/kelloggs-icee-cereal.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Strawberry Cereal-Infused Milkshakes](https://www.trendhunter.com/trends/new-froot-loops-shake.md) - [Slushie-Inspired Frozen Beads](https://www.trendhunter.com/trends/dippin-dots-1.md) - [Movie-Themed Frozen Refreshments](https://www.trendhunter.com/trends/trollsinspired-icee-flavors.md) - [Seasonal Marshmallow Slushy Releases](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-icee.md) - [Slushy-Flavored Popping Pearls](https://www.trendhunter.com/trends/icee-popping-boba.md) - [Beverage-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/creme-filled-cookies.md) - [Cereal-Flavored Ice Creams](https://www.trendhunter.com/trends/i-heart-cereal-ice-cream.md)