# Collaborative Cereal Brand Clothing Froot Loops and AWAYTOMARS Created a Fun Fashion Collection By Laura McQuarrie | Published 2018-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/froot-loops-and-awaytomars References: [hellogiggles](https://hellogiggles.com/news/froot-loops-clothing-line/) & [awaytomars](https://www.awaytomars.com/#/collaborate/frootloops) Just in time for the back to school season, Froot Loops and AWAYTOMARS released a collaborative fashion collection as part of the cereal brand's expressive Whatever Froots Your Loops campaign. In the line of apparel and accessories, consumers will find everything from hoodies and sneakers to graphic t-shirts, all of which pay tribute to the cereal's bright colors and its iconic mascot, Toucan Sam. As part of its ongoing Whatever Froots Your Loops campaign, Froot Loops has collaborated with a number of brands to introduce consumers to special-edition bikes, backpacks and sunglasses. Across the food and beverage industry, a myriad of brands are releasing collectible sneakers and fun fashion ranges as a way of satisfying the lifestyle needs of fans. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Collections:** Collaborations between food and beverage brands and fashion companies create disruptive innovation opportunities for unique and engaging fashion collections. - **Special Edition Products:** The release of special edition products, like bikes, backpacks, and sunglasses, presents disruptive innovation opportunities for brands to expand their reach and offer unique items to consumers. - **Lifestyle-focused Brand Collaborations:** Collaborations between food and beverage brands and lifestyle-focused companies provide disruptive innovation opportunities to satisfy the lifestyle needs of fans through collectible sneakers and fun fashion ranges. ### Who This Affects Most - **Food and Beverage:** Collaborations between food and beverage brands and fashion companies create disruptive innovation opportunities for unique and engaging fashion collections. - **Fashion:** The release of special edition products, like bikes, backpacks, and sunglasses, presents disruptive innovation opportunities for fashion companies to offer unique and limited-edition items. - **Lifestyle:** Collaborations between food and beverage brands and lifestyle-focused companies provide disruptive innovation opportunities to satisfy the lifestyle needs of fans through collectible sneakers and fun fashion ranges. ## Related on Trend Hunter - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md) - [Chromatic Cereal Mascot Clogs](https://www.trendhunter.com/trends/froot-loops-x-crocs-classic-clog.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md) - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md) - [Cereal-Inspired Accessories](https://www.trendhunter.com/trends/cereal-inspired-accessories.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md)