# Tasty Multi-Colored Mini Donuts Carl's Jr. and Hardee's Re-Release Their Froot Loop Donuts By Kalin Ned | Published 2019-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/froot-loop-donuts1 References: [hypebeast](https://hypebeast.com/2019/2/carls-jr-hardees-froot-loops-mini-donuts-2019-relaunch) & [instagram](https://www.instagram.com/hardees/?utm_source=ig_embed) A popular tactic by fast food establishments is to capture consumer attention via hyper-branded, limited edition menu options and these tasty Froot Loop donuts are an example of that. The treat was first launched via [Carl's Jr.](https://www.trendhunter.com/trends/candied-bacon-lineup) and [Hardee's](https://www.trendhunter.com/trends/hardees-blueberry-biscuits). Due to its immense popularity, the fast food restaurants are bringing the multi-colored mini donuts back — a tactic that is sure to bring foot traffic to the businesses as consumers will be eager to indulge in the exclusive desert while it's still available. The [Kellogg](https://www.trendhunter.com/trends/glazed-donut-holes-cereals)-inspired menu item will be available at select Carl's Jr. locations starting February 27th and Hardee's restaurants starting February 25th. The Froot Loop donuts are definitely a source of childhood nostalgia. Coming in a variety of colorways — including red, blue, green, yellow and purple, the delicious treat will retail at $1.99 USD. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Menu Items:** Fast food establishments can leverage limited edition menu items, like the Froot Loop donuts, to capture consumer attention and drive foot traffic. - **Hyper-branded Food Products:** Creating hyper-branded food products, such as the Froot Loop donuts, can appeal to consumers' nostalgia and generate excitement for the brand. - **Nostalgic Food Experiences:** Offering nostalgic food experiences, like indulging in Froot Loop donuts, can create positive associations and increase customer loyalty. ### Where This Applies - **Fast Food:** Fast food restaurants, like Carl's Jr. and Hardee's, have the opportunity to innovate by introducing unique and limited edition food items, such as the Froot Loop donuts. - **Food and Beverage:** The food and beverage industry can explore the creation of hyper-branded products, like the Froot Loop donuts, to tap into consumers' nostalgia and generate buzz. - **QSR (quick Service Restaurants):** QSR chains, such as Carl's Jr. and Hardee's, can disrupt the market by offering exclusive and nostalgic food experiences, like the Froot Loop donuts, to attract and retain customers. ## Related on Trend Hunter - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Strawberry Cereal-Infused Milkshakes](https://www.trendhunter.com/trends/new-froot-loops-shake.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Cereal-Inspired Slushies](https://www.trendhunter.com/trends/froot-loops-icee.md)