# Vitaminized Fruit Smoothies Froosh's Blended Beverages are Fortified with Vitamin C & D By Laura McQuarrie | Published 2025-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/froosh References: [news.cision](https://news.cision.com/fazer-group/r/froosh-launches-green-dream-smoothie-and-a-vitaminised-citrus-smoothie)  [Froosh](https://www.trendhunter.com/trends/froosh-energy-drink) offers a range of fruit smoothies in larger carton packs that are easy to carry home and recycle when empty—plus, they have a carbon footprint that's up to 82% lower than that of a same-sized recyclable glass bottle. Free from additives and added sugar, these fruit smoothies provide a simple, satisfying way to replenish between meetings, after a workout or moments in between because the smoothies are fortified with [Vitamin C](https://www.trendhunter.com/trends/vitamin-c-whitening-toothpaste) and D. According to a survey commissioned by [Fazer](https://www.trendhunter.com/trends/fazer-aito), healthiness and ease of use are the features that smoothie buyers most often associate with smoothies, and the promise of great taste plays a significant role in whether or not shoppers will make a purchase. Froosh's lineup includes flavorful options like Orange, Mandarin, Apple & Lemon. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 39% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Vitamin-fortified Drinks:** Incorporating essential vitamins into beverages like smoothies is transforming them into robust health products, catering to the increasing consumer desire for nutrition-enhanced drinks. - **Sustainable Packaging:** Leveraging carton packaging with a reduced carbon footprint is paving the way for eco-friendly beverage solutions that appeal to environmentally conscious consumers. - **Sugar-free Beverages:** The trend towards eliminating added sugars in beverages is gaining momentum, meeting the demand from health-conscious consumers seeking naturally sweetened or unsweetened options. ### Where This Applies - **Health and Wellness:** The integration of vitamins in everyday food and beverage products is driving innovation within the health and wellness industry, offering a convenient means to maintain nutritional balance. - **Sustainable Packaging Industry:** Eco-friendly packaging innovations are disrupting traditional packaging markets, as companies like Froosh adopt sustainable solutions that significantly lower carbon emissions. - **Beverage Industry:** The rise of fortified and sugar-free smoothies is reshaping the beverage industry landscape, positioning it to cater to evolving consumer preferences for healthier drink alternatives. ## Related on Trend Hunter - [Functional Tumbler Blenders](https://www.trendhunter.com/trends/ninja-blendboss.md) - [Self-Heating Soup Blenders](https://www.trendhunter.com/trends/panasonic-blender-soup-maker.md) - [Fermented Sea Buckthorn Beverages](https://www.trendhunter.com/trends/goodie.md) - [Energizing Boba Pearls](https://www.trendhunter.com/trends/volt-amber-energy-boba.md) - [Prebiotic Fruit Sodas](https://www.trendhunter.com/trends/fruga.md) - [Probiotic Pumpkin Spice Smoothies](https://www.trendhunter.com/trends/love-your-gut-pumpkin-spice-smoothie.md) - [Functional Smoothie Cubes](https://www.trendhunter.com/trends/clean-green-smoothie.md) - [Stress-Fighting Sublingual Supplements](https://www.trendhunter.com/trends/no-stress-drops.md) - [Elevated Energy Drink Smoothies](https://www.trendhunter.com/trends/jordyn-jones-x-gorgie.md)