# Witty Health Drinks Froosh Smoothies Have a Pick-Me-Up Message By Annie Ho | Published 2010-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/froosh-smoothies References: [thedieline](http://www.thedieline.com/blog/2010/07/froosh.html) & [pearlfisher](http://www.pearlfisher.com/) The [Froosh](https://www.trendhunter.com/trends/froosh-energy-drink) smoothies brand has figured out a way to stand out from shelves at the supermarket. This Swedish smoothie company is now putting [witty comments on their labeling](https://www.trendhunter.com/trends/frubes-relaunch) to make them pop out and hopefully grab your attention. There are five new labels for the new Froosh smoothies. Some of the messages included are: "One ingredient: fruit" and "Goji: strange name, super fruit." This is a [healthy fruit smoothie brand](https://www.trendhunter.com/trends/fruit-bliss) so it is no surprise that they include witty fruit jokes on their label. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Packaging:** Incorporating clever and witty messages on product labels to grab consumer attention and differentiate from competitors. - **Health Conscious Branding:** Using humor and playfulness to promote health-focused products and engage consumers in a positive way. - **Interactive Marketing:** Utilizing creative and clever labeling to create a memorable brand experience and encourage consumer interaction. ### Where This Applies - **Food and Beverage:** Exploring opportunities to incorporate playful and humorous messaging on packaging to attract health-conscious consumers. - **Advertising and Marketing:** Developing innovative strategies to create engaging and interactive marketing campaigns through clever and witty messaging. - **Consumer Goods:** Adopting personalized and interactive packaging techniques to differentiate products and increase consumer interest and brand loyalty. ## Related on Trend Hunter - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Cognitive Health-Supporting Smoothies](https://www.trendhunter.com/trends/dole-boosted-blends-berry-spark.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md) - [Next-Gen Fruit Snacks](https://www.trendhunter.com/trends/froobies.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md)