# Urban Utility-Centric Fashion FROMMARK Delivers a Range of Functional Styles for FW18 By Amy Duong | Published 2018-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frommark References: [hypebeast](https://hypebeast.com/2018/3/frommark-fall-winter-2018-lookbook) & [frommark.kr](https://www.frommark.kr/) FROMMARK unveiled its latest capsule for Fall/Winter 2018 recently at Seoul Fashion Week. The high-end fashion label is based in the capital of South Korea and delivered a blend of [urban and utility components](https://www.trendhunter.com/trends/wname) for its latest seasonal rage. FROMMARK delivers premium-quality apparel that ranges from outerwear pieces to tops, bottoms and accessories as well. FROMMARK's new collection is comprised of pieces such as oversized anoraks, large-fitting down jackets, fishtail parkas and a variety of trousers. The color palette of the new capsule takes on muted tones, delivering colors of black, navy blue, khaki and gray. There are some vibrant accents of [camouflage prints and patterns](https://www.trendhunter.com/trends/episode-7-collection) that appear throughout the selection. The seasonal offerings are now available online at FROMMARK. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Urban Utility Fashion:** Disruptive innovation opportunity: Develop functional clothing with urban style for the modern consumer. - **Capsule Collections:** Disruptive innovation opportunity: Create limited-edition collections that offer unique and exclusive designs. - **Muted Tones:** Disruptive innovation opportunity: Introduce a line of fashion products with a subdued color palette that caters to minimalist aesthetics. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Incorporate urban utility styles into existing fashion retail brands. - **Outdoor Apparel:** Disruptive innovation opportunity: Design outdoor apparel with functionality and style that appeals to urban consumers. - **E-commerce:** Disruptive innovation opportunity: Launch an online platform that offers curated collections of functional and trendy clothing. ## Related on Trend Hunter - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)