# Refined Palate Animal Ads The Fromm Family Foods Campaign Depicts Humanized Cats and Dogs By Meghan Young | Published 2014-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fromm-family-foods References: [adeevee](http://www.adeevee.com/2014/03/fromm-family-foods-wait-polynesian-cats-imitations-entree-print/) & [eichenbaum.ne](http://www.eichenbaum.ne) The [Fromm Family Foods](https://www.trendhunter.com/trends/diner-cans) ad campaign shows that many animals have such a refined palate that they can't be fooled by a dish of just any old kibble. Instead, it harks back to a time when these animals only ate the best of the best from [fresh tuna and vegetables](https://www.trendhunter.com/trends/finfare-pet-foods) to robust cuts of meat and more. The campaign focuses on the brand's Authentic Polynesian line, which gives [cats and dogs](https://www.trendhunter.com/trends/pet-ownership) what they really want. Conceived and executed by Eichenbaum & Associates, an ad agency based in Milwaukee, United States, the Fromm Family Foods ad campaign was art directed by Jerry Hayes with creative direction by Steve Eichenbaum. The copy was written by Roberto Parada and elaborated on with images of humanized pets. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Refined Palate Animals:** Opportunity to create premium pet food with human-grade ingredients. - **Humanized Pet Ads:** Opportunity to humanize pet products and marketing campaigns to appeal to owners' emotions. - **Authentic Polynesian Pet Food:** Opportunity to market pet food as a cultural experience for both pet owners and their animals. ### Where This Applies - **Pet Food:** Disruptive innovation opportunities to create premium, human-grade pet food and culturally-inspired flavors. - **Pet Products:** Disruptive innovation opportunities to market pet products as emotional connections between pets and owners. - **Advertising:** Disruptive innovation opportunities to create more emotionally resonant and humanistic pet ad campaigns. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md) - [Diner-Style Dog Meals](https://www.trendhunter.com/trends/diner-cans.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Diner Breakfast Dog Foods](https://www.trendhunter.com/trends/fromm-diner-line.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)